STRUCTURED
CONTENT
FIRST
Stephen Hay . Mirabeau Mobile Event, Amsterdam . 20110609
Slide 2
Slide 2 text
No content
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
WHAT IS
MOBILE?
Slide 5
Slide 5 text
usatoday.com in Android browser,
Samsung Galaxy S
Slide 6
Slide 6 text
No content
Slide 7
Slide 7 text
No content
Slide 8
Slide 8 text
WTF?
Slide 9
Slide 9 text
twitter.com in Opera browser
Slide 10
Slide 10 text
twitter.com in Android browser,
Samsung Galaxy S
Slide 11
Slide 11 text
twitter.com in Opera Mini
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
No content
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
No content
Slide 16
Slide 16 text
No content
Slide 17
Slide 17 text
the assumption is
PEOPLE ON THE DESKTOP WANT
THIS
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
the assumption is
PEOPLE ON “MOBILE” WANT
THIS
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
Hey, there’s that thing
I wanted to read.
Slide 24
Slide 24 text
“I WANT IT TO
WORKON AN
iPAD”
Slide 25
Slide 25 text
http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY.
Opera browser
Slide 26
Slide 26 text
http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html
THE WORLD’S FIRST WEBSITE IS ALMOST MOBILE READY.
Opera Mobile, Samsung Galaxy Tab
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
The device landscape is constantly
changing. Capabilities are constantly
changing. Properly structured content
is portable to future platforms.
Slide 29
Slide 29 text
No content
Slide 30
Slide 30 text
PLATFORM-AGNOSTIC
CONTENTfor
Slide 31
Slide 31 text
PLATFORM-AGNOSTIC
CONTENTfor
Don’t assume users want di!erent content simply because
of the platform they’re using.
Do cater to device capabilities if you want, but don’t
assume that users want other capabilities on other devices.
Slide 32
Slide 32 text
PLATFORM-AWARE
USER EXPERIENCE
for
Slide 33
Slide 33 text
PLATFORM-AWARE
USER EXPERIENCE
for
Do try and create an e!ectively usable
environment for people to easily accomplish tasks.
Slide 34
Slide 34 text
THERE IS NO
MOBILE WEB.
http://www.the-haystack.com/2011/01/07/there-is-no-mobile-web/
Slide 35
Slide 35 text
RESPONSIVE DESIGN
ADAPTIVE LAYOUT
&
Slide 36
Slide 36 text
RESPONSIVE DESIGN
ADAPTIVE LAYOUT
&
Real responsive design will be hard to do.
Adaptive layout is a good "rst step, and is often
what people mean with the term “responsive design”.
Because layout is only a part of design.
Slide 37
Slide 37 text
http://mediaqueri.es
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
Thinking about, creating and
designing structured content "rst
caters to the lowest common layout
denominator, whether this be a small
screen or a text browser.
In fact, this content should be able to
go anywhere.
Slide 40
Slide 40 text
No content
Slide 41
Slide 41 text
CONTENT STRATEGY,
STRUCTURED CONTENT
(FIRST).
Slide 42
Slide 42 text
CONTENT STRATEGY,
STRUCTURED CONTENT
(FIRST).
No mind-reading!
Slide 43
Slide 43 text
CONTENT STRATEGY,
STRUCTURED CONTENT
(FIRST).
No mind-reading!
The baseline for responsive design.
Slide 44
Slide 44 text
CONTENT STRATEGY,
STRUCTURED CONTENT
(FIRST).
No mind-reading!
The baseline for responsive design.
= “mobile” "rst.