Αν εποµένως το πιο σηµαντικό είναι
το περιεχόµενο σε µια παρουσία
online (...) µήπως το αντίπαλο δέος
το οποίο για χάρη συντοµίας θα το
πω design πρέπει να είναι αυτό
που θα ‘θυσιαστεί’;
“
„
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Πλέον η ουσία βρίσκεται (...) να
βρεθείς µέσω των social media
µπροστά στους χρήστες ή τους
καταναλωτές σου (...) Και κανένα
design όσο και να λειτουργήσει ως
‘κράχτης’ και όσο καλό και να είναι
δεν πρόκειται να βοηθήσει
σηµαντικά επ’ αυτού – ειδικά
µακροπρόθεσµα.
“
„
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Arras (arrastheme.com)
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Everyone.
Whom is this presentation for?
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This.
So what’s your problem anyway?
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Bueno by WooThemes
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Aurora Borealis by Themeforest
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Topzglow by simplyWP
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MyWordpress by Themeforest
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Fresh News by WooThemes
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Header
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Header
Fat Footer
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Header
Fat Footer
Most popular
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Header
Fat Footer
Carousel
Most popular
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Header
Fat Footer
Carousel
Featured
Most popular
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Header
Fat Footer
Carousel
Featured
Most popular
Tag clouds
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Pffffft...
Wait, tag clouds?
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Whut?
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Hey, I’ve seen it before...
The dreaded Wordpress look
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Tight deadlines.
Why do we do this?
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Tight budgets.
Why do we do this?
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Laziness.
Why do we do this?
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Let’s change this.
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Art Direction
The elephant in the room
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alistapart.com/articles/art-direction-and-design
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Art direction brings clarity and
definition to our work; it helps our
work convey a specific message
to a particular group of people.
“
„
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This is not your aunt’s travel blog...
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...and this is not a pharmacy website.
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Design Research
You. Need. It.
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Moodboards
Capture the mood of the website
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viget.com/inspire/perspectives-on-mood-boards
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The purpose of a mood board is
to set the tone & style of a design
effort, without the distraction of
flow and architecture.
“
„
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No content
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No content
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No content
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Use whatever suits you
OneNote, Curio, Photoshop, LittleSnapper...
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Best-sellers? Stay away.
So generic it hurts
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(Plus they all look alike)
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Striking by ThemeForest
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inFocus by ThemeForest
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Display by ThemeForest
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Go stylish minimal
But only if you have to
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Dandelion by Themeforest
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Briefed by WooThemes
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Modest by ElegantThemes
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Penelope by cssigniter
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Practical by WPBundle
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Don’t copy.
Not too much anyway
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Almost 89,2% of tutorial
sites looks like PsdTuts
or Smashing Magazine.
– Me
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Frankly, it gets boring.
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No content
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No content
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No content
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No more magazines.
Especially when you don’t have content
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It will show.
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Macalicious.com (design from 45Royale)
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Delicious Magazine by WooThemes
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Diverse by WPBundle
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Vetee by Themeforest
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Hipstr Tumblr
It is popular for a reason
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Slanted by WooThemes
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Nimble by WPBundle
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Auld by WooThemes
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Shelf by The Theme Foundry
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No content
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Recap time!
(This is what you should write down)
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Don’t
Wordpress look
Marketplace best-sellers
Magazine themes without content
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Do
Design research
Minimalism & personality
Lean ’n’ mean original themes