“Process is an embedded
reaction to prior stupidity”
– Clay Shirky
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Fear
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No content
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Correctness
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Text
"My strategy has always been: be wrong as
fast as we can, Which basically means, we're
gonna screw up, … Let's not be afraid of that."
– Andrew Stanton
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Legacy
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How?
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Communication
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Trust
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Openness
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Constant Improvement
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Then vs. Now
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2009
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2009 2011
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2009
Single Deploy
Master
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2009 2011
Single Deploy
Master
Anyone Can
Deploy
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2009
Rollback in
Fear
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2009 2011
Rollback in
Fear
Roll Forward
to Victory
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2009
All Day
Deploys
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2009 2011
All Day
Deploys
Deploy All
Day
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How… for reals
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So, what does Etsy
optimize for?
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MTTR vs. MTBF
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Default to Open
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Culture First
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If it’s your first day at
Etsy, you must deploy!
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No content
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Doing the dumbest thing
that can possibly work
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Committing to Trunk
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Branching in Code
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if ($cfg["new_search"]) {
// new hotness
$resp = search_solr();
} else {
// old busted
$resp = search_grep();
}