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Web Analytics 102 + Tips & Tricks with Google Analytics Bermon Painter - @bermonpainter - bermonpainter.com

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The Paradox of Data Lots of data, little insights

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream What How Much Why Why What Else Insights!

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Insights Competitive Intelligence Voice of Customer Experimentation and Testing Multiple Outcomes Analysis Clickstream

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Small Business 1. Clickstream 2. Outcomes 3. Voice of Customer

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Medium Business 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing

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Large Business 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence

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Reporting vs. Analysis

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1. Decentralized Decision Making

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2. History

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3. Risk Taking

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4. Distribution of Knowledge

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5. Availability of Raw Analytical Brainpower

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More on Clickstream

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1. Visits

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2. Unique Visits

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3. Time on Page / Time on Site

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4. Bounce Rate

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5. Exit Rate

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6. Conversion Rate

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Google Analytics Tips & Tricks