Web Analytics 102
+ Tips & Tricks with Google Analytics
Bermon Painter - @bermonpainter - bermonpainter.com
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The Paradox of Data
Lots of data, little insights
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream What
How Much
Why
Why
What Else
Insights!
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Insights
Competitive
Intelligence
Voice of
Customer
Experimentation
and Testing
Multiple
Outcomes Analysis
Clickstream
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Small Business
1. Clickstream
2. Outcomes
3. Voice of Customer
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Medium Business
1. Outcomes
2. Clickstream
3. Voice of Customer
4. Testing
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Large Business
1. Voice of Customer
2. Outcomes
3. Clickstream
4. Testing
5. Competitive Intelligence