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THE BRAND DEAD. LONG LIVE BRAND.™ THE IS

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a A

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http://www.flickr.com/photos/wfryer/3241454187/sizes/z/in/photostream/

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public domain images courtesy of Library of Congress

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public domain images courtesy of Library of Congress

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♥ w

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 ♥ w

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public domain images courtesy of Library of Congress

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Piggly Wiggly photo: http://j.mp/ow7L3E| Newsstand photo: LOC.gov

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a. A holdover attitude from the Fast-Moving Consumer Goods era, contending that brands function primarily to distinguish like products from each other on shelves.

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ARE

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http://www.youtube.com/watch?v=yXTJhVBqWOM&feature=related

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n. A brand that genuinely represents a fan constituency, providing a foundation for a community to rally around.

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n. The ideal brand of the modern age – dynamic, flexible, spontaneous, adopted and spread by fans.

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http://j.mp/ow7L3E

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n. The chaotic universe in which media objects strive to become vectors of human connection.

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GAMMA-RAYS 1019 1018 1017 1016 1015 1014 1013 1012 1011 1010 109 108 X-RAYS ULTRAVIOLET VISIBLE INFRA-RED MICROWAVES RADIO, TV

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n. The degree of importance, presence or fidelity a brand has in different contexts.

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EVENT SPONSOR 1019 1018 1017 1016 1015 1014 1013 1012 1011 1010 109 108 IN THE PROGRAM IN THE SWAG BAG CLEARLY BRANDED CO-BRANDED UNBRANDED

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ARE

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MediaSite™ Your local news source. You  wish  your  ads  were  this  pre0y.   NEWS ARTSPLASH SPORTZBUZZ YOURVOICES HOMESLICE GO! Real-Time News Memorial Garden dedicated ArtSplash YourVoices SportzBuzz

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n. A media experience purporting to offer content and storytelling, but in reality obsessed primarily with how a media entity thinks of itself.

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Screenshot from archive.org

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n. A collection of brands of various shapes and sizes that represent the many (oen overlapping) fan constituencies an organization serves.

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v. The act of perfunctorily occupying “real estate” in different media environments because you think your brand “needs to be there.”

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n. The community of fans that loves your work, follows you, might support your Kickstarter project, and decidedly does not think of you as “a brand.”

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 ♥ w

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♥ w

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a Netflix company!

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a Netflix company!