a. A holdover attitude from the Fast-Moving Consumer
Goods era, contending that brands function primarily to
distinguish like products from each other on shelves.
n. The degree of importance, presence or fidelity a brand has
in different contexts.
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EVENT SPONSOR
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IN THE PROGRAM
IN THE SWAG BAG
CLEARLY BRANDED
CO-BRANDED
UNBRANDED
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ARE
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MediaSite™
Your local news source.
You
wish
your
ads
were
this
pre0y.
NEWS ARTSPLASH SPORTZBUZZ YOURVOICES HOMESLICE GO!
Real-Time News
Memorial Garden dedicated
ArtSplash
YourVoices
SportzBuzz
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n. A media experience purporting to offer content and
storytelling, but in reality obsessed primarily with how a
media entity thinks of itself.
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Screenshot from archive.org
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n. A collection of brands of various shapes and sizes that
represent the many (oen overlapping) fan constituencies
an organization serves.
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v. The act of perfunctorily occupying “real estate” in different
media environments because you think your brand “needs
to be there.”
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n. The community of fans that loves your work, follows you,
might support your Kickstarter project, and decidedly does
not think of you as “a brand.”