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SUBCONSCIOUS DESIGN Simon Collison EECI2010, San Francisco @simoncollison colly.com

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This presentation is about starting points... DESIGN SQUARE ONE

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This presentation is not directly about... HTML & CSS JQUERY PHOTOSHOP EXPRESSION ENGINE these are our enablers

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I could list projects in every category from logos, to annual reports, to magazine covers, to packaging, to typefaces, to opening titles that could be considered landmark projects… But when it comes to web sites, I can’t think of a single www that could be comparable. ARMIN VIT Landmark websites, where art thou? Speak Up, April 2009.

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The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. JASON SANTA MARIA

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VISUAL GRAMMAR

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BALANCE COMPOSITION SYMMETRY MOVEMENT RHYTHM REPETITION PATTERNS

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MENTAL MODELS

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The models people have of themselves, others, the environment, and the things with which they interact. MENTAL MODELS

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Environment Experience Others Me Instruction Interaction

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MAPPING

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The relationship between two things. Natural mapping leads to immediate understanding. MAPPING

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Control Outcome

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Understanding Control Outcome

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AFFORDANCE

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An affordance is a quality of an object, or an environment, that allows an individual to perform an action. AFFORDANCE

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SYSTEMS

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We don’t design web pages. We design systems. ANDY CLARKE

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http://trentwalton.com/ http://gregorywood.co.uk/

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http://thebolditalic.com/ http://jasonsantamaria.com/

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MOTIVE

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What are our motives, and why do we go in one particular direction? MOTIVE

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NOSTALGIA

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A longing for the past, or the ephemera of the olden days, and the sense that everything was better than it is today. NOSTALGIA

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http://design-book.blogspot.com/search/label/posters

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RHETORIC

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The art of using language effectively in order to persuade. RHETORIC

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VERNACULAR

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The everyday language through which a group, community or regional area communicates. VERNACULAR

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HUMOUR

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The opportunity to present and exploit wit in order to communicate meaning. HUMOUR

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http://www.atmostheory.com/index.php?/projects/commands/ http://www.frankchimero.com/

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SEMIOTICS

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The study of signs offering an explanation of how people extract meaning from words, sounds and images. SEMIOTICS

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Symbol Icon Index

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TYPOGRAPHY

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By using typography we give a written idea a visual form. TYPOGRAPHY

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http://typekit.com/

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http://secondandpark.com/

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http://gregorywood.co.uk/

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http://trentwalton.com/

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http://seedconference.com/

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COLOUR

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Colour can bring designs to life, inform hierarchies, create bonds between elements, add pace or emotion. COLOUR

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100% yellow 100% yellow 20% black 100% yellow 50% black 100% yellow 80% black 80% yellow 70% yellow 50% yellow

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RESTRAINT & REDUCTION

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Constructing immediate meaning through economy of use. RESTRAINT & REDUCTION

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PLAY PERSONALITY SELF-EXPRESSION

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COURAGE & CONVICTION

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THANKS Simon Collison @simoncollison http://colly.com