Elegance Without Compromise

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Elegance Elegance Without Compromise with Simon Collison 10th Icelandic Web Awards, 4th February 2011 WITHOUT COMPROMISE

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PREFACE WHY AM I HERE?

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Icelanders are very forward-thinking, and quickly embrace new technologies. The web is no exception, and I’m seeing an increasing number of beautifully designed, standards- compliant sites reaching out from the island. A couple of the ones listed [in the article] have already impressed the global design community—and for good reason. http://col.ly/s/61 2nd June 2004

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This future is not necessarily about... HTML & CSS JQUERY PHOTOSHOP because these are just enablers

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CHAPTER ONE OUR VOCABULARY

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I could list projects in every category from logos, to annual reports, to magazine covers, to packaging, to typefaces, to opening titles that could be considered landmark projects… But when it comes to web sites, I can’t think of a single www that could be comparable. ARMIN VIT Landmark websites, where art thou? Speak Up, April 2009.

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The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can ﬁll in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. JASON SANTA MARIA, 2008

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PATTERNS THAT ARE UNIQUELY OURS

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BALANCE COMPOSITION SYMMETRY MOVEMENT RHYTHM REPETITION PATTERNS

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SYSTEMS FOR EVOLVING WEBSITES

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We don’t design web pages. We design systems. ANDY CLARKE

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DESKTOP SCREEN RESOLUTION VIEWPORT MOBILE DEVICES ORIENTATION RENDERING ENGINES LAYOUT

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http://jasonsantamaria.com/ http://gregorywood.co.uk/

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ADAPTIVE LAYOUTS

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The ability to alter the presentation of a website without altering its structure should have opened up the ﬂoodgates of design creativity. JEREMY KEITH, 2006

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RESPONSIVE WEB DESIGN

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http://www.alistapart.com/articles/responsive-web-design/

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NO SILVER BULLET Adaptive Systems for Multiple Devices HD Live 4th Nov 2010 FOR THE MOBILE WEB

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CHAPTER TWO NECESSARY NAIVETY

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Sports Illustrated for iPad

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http://48hrmag.com/

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http://www.romancortes.com/blog/pure-css-coke-can/

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http://neography.com/experiment/circles/solarsystem/

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http://www.nevermindthebullets.com/

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http://hardboiledwebdesign.com/

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CHAPTER THREE FUNDAMENTALS

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TYPOGRAPHY

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By using typography we give a written idea a visual form. TYPOGRAPHY

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http://typekit.com/

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http://secondandpark.com/

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http://trentwalton.com/

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http://typography.com/email/2010_03/index_tw.htm

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http://seedconference.com/

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COLOUR

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Colour can bring designs to life, inform hierarchies, create bonds between elements, add pace or emotion. COLOUR

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MOTIVE

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What are our motives, and why do we go in one particular direction? MOTIVE

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NOSTALGIA

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A longing for the past, or the ephemera of the olden days, and the sense that everything was better than it is today. NOSTALGIA

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RHETORIC

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The art of using language effectively in order to persuade. RHETORIC

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VERNACULAR

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The everyday language through which a group, community or regional area communicates. VERNACULAR

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HUMOUR

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The opportunity to present and exploit wit in order to communicate meaning. HUMOUR

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http://www.atmostheory.com/index.php?/projects/commands/ http://www.frankchimero.com/

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AFFORDANCE

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An affordance is a quality of an object, or an environment, that allows an individual to perform an action. AFFORDANCE

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Attractive things work better. DON NORMAN

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TEXTURES

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REDUCTION & RESTRAINT

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Constructing immediate meaning through economy of use. RESTRAINT & REDUCTION

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CHAPTER FOUR RESPOND TO OUR WORLD

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Environment Experience Others Me Instruction Interaction

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http://lanyrd.com/

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http://gowalla.com/

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http://www.tat.se/openinnovation/

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http://www.tat.se/openinnovation/

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CHAPTER FIVE PAST PRESENT & FUTURE

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http://www.yugop.com/

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http://www.yugop.com/

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http://balldroppings.com/js/

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http://www.chromeexperiments.com/detail/browser-ball/

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I THINK... THE FUTURE IS ALREADY HERE

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http://lostworldsfairs.com/atlantis/

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http://2011.beercamp.com

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FINALLY SOME CONCLUSIONS

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SO, HOW DO YOU LIKE MY PRESENTATION? Questions? Simon Collison http://colly.com @simoncollison