A Dialect of Our Own Design

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A DIALECT OF OUR OWN DESIGN SIMON COLLISON Interlink, June 2011 @colly colly.com

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PART ONE EVERYTHING

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AN ESTABLISHED VISUAL GRAMMAR

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MEANING & PERCEPTION

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MENTAL MODELS

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The models people have of themselves, others, the environment, and the things with which they interact. MENTAL MODELS

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Environment Experience Others Me Instruction Interaction

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MAPPING

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The relationship between two things. Natural mapping leads to immediate understanding. MAPPING

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Control Outcome

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Understanding Control Outcome

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AFFORDANCE

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An affordance is a quality of an object, or an environment, that allows an individual to perform an action. AFFORDANCE

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SEMIOTICS

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The study of signs offering an explanation of how people extract meaning from words, sounds and images. SEMIOTICS

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Symbol Icon Index

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TYPOGRAPHY

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By using typography we give a written idea a visual form. TYPOGRAPHY

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COLOUR

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Colour can bring designs to life, inform hierarchies, create bonds between elements, add pace or emotion. COLOUR

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THINK SMARTER

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PART TWO AND SO TO WEB

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OUR VISUAL GRAMMAR

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OUR MISTAKES

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UNIQUE PATTERNS AND INTERACTIONS

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EVOLUTION OF THE FRAME

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http://wallswaps.com/

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http://wallswaps.com/

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http://www.chromeexperiments.com/detail/browser-ball/

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DESIGNING SYSTEMS

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We don’t design web pages. We design systems. SYSTEMS

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OUR VOCABULARY

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RESPONSIVE WEB DESIGN

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SO... WHAT NEXT?

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THANK YOU SIMON COLLISON @colly http://colly.com

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FURTHER READING Visual Grammar by Christian Leborg The Design of Everyday Things by Don Norman Understanding Comics by Scott McCloud Principles of Form and Design by Wucius Wong Designing for the Web by Mark Boulton Mental Models by Indi Young Communicating Design by Dan Brown