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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Tom Prior Designer. Car geek. About me

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 I — minicabs

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Steve Bowbrick

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Selling experiences

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The showroom Image rights: Flickr user vamp_v2

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user pug freak

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Surprise and delight

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user mroach

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Adding value through perception

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user louisvolant Image rights: Flickr user Toyota Nederland The B-Zero Project

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Engineer and designer harmony

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Argonne National Laboratory Image rights: Flickr user AIBakker

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 A century of standards

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GENESIS - 1886 Benz Patent-Motorwagen Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Pilot_Micha

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STANDARDS - 1916 Cadillac Type 53 Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Lars-Göran Lindgren Sweden Flickr user kenjonbro

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Citroën Guy

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Where’s the context?

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The driver is second best to the design

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user saebaryo

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Image rights: Flickr user Nork9

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Mystery Meat dashboards Image rights: Flickr user Michael1975

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 iDrive (you crazy) Image rights: Flickr user stenza Image rights: Flickr user pilen

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Feedback, tactility and ergonomics

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Character forgives UX sins

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Italian Flair Image rights: Flickr user Speedin'

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Aesthetics over usability

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Fuck yeah cupholders! Image rights: Flickr user Bekit

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 “..reflects the old- fashioned German automobile design culture, which proclaims that the engineer knows best, and considers studies of real people driving their vehicles irrelevant.” Don Norman, ‘Emotional Design’ Image rights: Flickr user Bekit

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Secrecy Image rights: Flickr user Roadsidepictures

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 The great reveal

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Life threatening design

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 An iPhone moment Image rights: Flickr user Yutaka Tsutano

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Uncomfortable change

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Toyota PM Image rights: Flickr user feministjulie

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Renault Twizy Image rights: Flickr user Salon de Genève 2011 - Yahoo! Auto Image rights: Flickr useramcgore

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Driverless cars (by Google) Image rights: Flickr user jurvetson

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 Opportunity

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Driven by experience (and cupholders) Tom Prior, UXCamp Brighton 2011 @tomprior @carpunk @klektd Thanks