Slide 12
Slide 12 text
Apple would love us to believe it's all "Eureka."
But Apple produces 10 pixel-perfect prototypes
for each feature. They compete — and are
winnowed down to three, then one, resulting in
a highly evolved winner. Because Apple
knows the more you compete inside,
the less you'll have to compete
outside.
- Adrian Slywotsky
Steve Jobs and the Eureka Myth
Harvard Business Review
http://bit.ly/hbr-eureka