From Click to Tap - Speaker Deck

Slide 1

Slide 1 text

FROM TO

Slide 2

Slide 2 text

FROM TO

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

WHY MOBILE?

Slide 5

Slide 5 text

IN 3 TO 5 YEARS: MOBILE > DESKTOP

Slide 6

Slide 6 text

1M TOUCH PHONES SOLD PER DAY

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

WHAT’S DIFFERENT?

Slide 9

Slide 9 text

CONTEXT

Slide 10

Slide 10 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP MOBILE MINDSETS CONTEXT

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

MICROTASKING

Slide 13

Slide 13 text

LOCAL

Slide 14

Slide 14 text

I’M BORED

Slide 15

Slide 15 text

SCREEN SIZE

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

320x480 1024x768

Slide 18

Slide 18 text

FOCUS

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP “In iPhone apps, the main function should be immediately apparent. Minimize the number of controls from which users have to choose.” FOCUS IPHONE INTERFACE GUIDELINES:

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

KEEP IT SIMPLE

Slide 32

Slide 32 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP ERGONOMICS KEEP IT SIMPLE

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

44px

Slide 36

Slide 36 text

44px 44px 44px

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

WORKFLOW

Slide 40

Slide 40 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP DESIGN WORKFLOW

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

iPhone 320x480 164ppi Palm Pre 320x480 186ppi MyTouch 3G 320x480 180ppi Motorola Droid 480x800 252ppi iPhone 4 960x640 326ppi

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP COLLABORATE WITH THE DEVELOPER WORKFLOW

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP AFTER LAUNCH WORKFLOW

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

PLATFORM

Slide 64

Slide 64 text

MOBILE WEB APP?

Slide 65

Slide 65 text

No content

Slide 66

Slide 66 text

NATIVE APP?

Slide 67

Slide 67 text

Text

Slide 68

Slide 68 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP ‣ Charge Money ‣ Location ‣ File System ‣ Ofﬂine Access ‣ Built-in Marketing NATIVE

Slide 69

Slide 69 text

ONE APP WON’T CUT IT

Slide 70

Slide 70 text

BUILD A FLAGSHIP APP

Slide 71

Slide 71 text

No content

Slide 72

Slide 72 text

KEEGAN JONES @keeg TIM VAN DAMME @maxvoltar FROM CLICK TO TAP ‣ Keep it simple ‣ Think about context ‣ Use ﬁnger-friendly design ‣ Test in real-life conditions ‣ Pick a ﬂagship platform TAKEAWAYS

Slide 73

Slide 73 text

THANKS