Ariel Waldman
Digital Anthropologist, VML
Purveyor of Cool Sh**, ShakeWellBeforeUse.com
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Ariel Waldman
Digital Anthropologist, VML
Purveyor of Cool Sh**, ShakeWellBeforeUse.com
Columnist, Engadget
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* omg, what’s going on!?
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* virtual reality
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* there has been a shift
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* there has been a shift
virtual
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* there has been a shift
virtual
augmented
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“virtual communities form when people carry on public
discussions long enough, with sufficient human feeling,
to form webs of personal relationships” - Rheingold
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* motivations
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* motivations
intimate interaction
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* motivations
intimate interaction
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* motivations
intimate interaction
storytelling
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* motivations
intimate interaction
storytelling
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* motivations
intimate interaction
storytelling
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* need to share
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* expression
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+
= need to share
= personal expression
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need to share + expression
= user generated content
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* user is the storyteller
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* user controls + creates
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* interactive listening
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* living, breathing virtual world
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* global microbrand
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* experiences
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* recipes
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* scripting
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* hactivism
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* sharing on a larger scale
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* global warming
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* virginia tech
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* understanding
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* users are the resource
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Philip Rosendale, Linden Labs
* where we’ve been
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alpha in 2002
beta in 2003
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october 2006 - 1 million accounts
december 2006 - 2 million accounts
january 2007 - 3 million accounts
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200k online at any time
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* communities aren’t compartmentalized
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* user experience
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* wimps (window, icon, menu, pointing device
)
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* wimps (window, icon, menu, pointing device
)
* guis (graphical user interface
)
* zuis (zoomable user interface
)