Tweet
Tweet

Slide 1

Slide 1 text

The Modern Marketing Plan @tomcritchlow www.distilled.net

Slide 2

Slide 2 text

http://mobro.co/distilled

Slide 3

Slide 3 text

Content Marketing Is The Future

Slide 4

Slide 4 text

People Don’t Like Banner Ads

Slide 5

Slide 5 text

pinterest.com

Slide 6

Slide 6 text

thefancy.com

Slide 7

Slide 7 text

tumblr.com

Slide 8

Slide 8 text

Continually Invest in Page Types

Slide 9

Slide 9 text

Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Slide 10

Slide 10 text

Zappos Have 50,000+ Product Videos

Slide 11

Slide 11 text

Define Your Audience

Slide 12

Slide 12 text

Personas for Customers

Slide 13

Slide 13 text

Personas for Mavens

Slide 14

Slide 14 text

Research Communities

Slide 15

Slide 15 text

Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Slide 16

Slide 16 text

Create Content Platforms

Slide 17

Slide 17 text

Content Platforms FTW

Slide 18

Slide 18 text

Content for Customers for the Long Tail

Slide 19

Slide 19 text

Content for Mavens For the Head Terms

Slide 20

Slide 20 text

Relationship Building

Slide 21

Slide 21 text

Relationship Building > Link Building

Slide 22

Slide 22 text

Build Flywheels

Slide 23

Slide 23 text

Email Is The Elephant In The Room

Slide 24

Slide 24 text

Build Social Followings

Slide 25

Slide 25 text

Use Money To Accelerate Flywheels

Slide 26

Slide 26 text

Social Advertising

Slide 27

Slide 27 text

www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Slide 28

Slide 28 text

Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow