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THE SECRET LIFE OF USABILITY — — WAYS EMOTION AFFECTS OUR PERCEPTION OF USABILITY

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HI! I’M TODD I work as a Senior UX Designer at Viget—a web development and design agency. @toddmoy

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If usability engineers designed a nightclub it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms.

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But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other. —Joel Spolsky

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Usable software is like edible food. —Someone

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’ USABILITY The extent to which a product can be used by specified users to achieve specified goals with , , and in a specified context of use.

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good decisions emotion + logic

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We first respond emotionally.

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Our emotions help us: • focus • decide • perform Our perception of usability is colored as a result.

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We should anticipate and shape emotion in our designs.

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⊣ THE SECRET LIFE OF USABILITY ⊢ WAYS PERSONALITY ONBOARDING TREATS

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ONBOARDING of

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1913 Stravinsky’s Rite of Spring premieres

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1913 Stravinsky’s Rite of Spring premieres

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Who handles onboarding well?

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Twitter : being a wingman* *pun not intended, but wholeheartedly endorsed

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Pages for iPad : a toy in the sandbox

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Usability is like an escalator.

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What users know

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What users need to know What users know

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What users need to know What users know

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As the gap increases, we feel: • less certain • more defensive • stripped of control

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The gap is influenced by: • vocabulary • complexity • predictability

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• design • functionality • passion paths

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• training • demos • wizards • seed content • measured change

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of PERSONALITY

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Who focuses on personality?

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Hey, you want to hear the most annoying sound ever?

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We respond to personality.

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designers user It’s a conversation conducted through an interface

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MESSAGE ATTITUDE DELIVERY Conversation

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MESSAGE ATTITUDE DELIVERY Conversation what do they need to know?

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MESSAGE ATTITUDE DELIVERY Conversation what tone do we take? what do they need to know?

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MESSAGE ATTITUDE DELIVERY Conversation what tone do we take? what do they need to know? how do we communicate it?

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NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY Personality Map

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NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY Personality Map

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Hey mom. Mom. Mom. Mooooooom. MOM!! What’cha doing? Here be dragons.

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TITLE TREATS of

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Who gives treats?

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23 Likes vs

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When we feel good, we design faults.

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Positive feedback makes us accommodating. (negative feedback makes us dismissive.)

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Delight can: • distort time • motivate • build trust

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successes & rewards errors & friction

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positive impression negative impression successes & rewards errors & friction

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reward anticipation timing Attributes of delight

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WHEREUPON WE WRAP IT UP

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I. Usability is based on perception WHEREUPON WE WRAP IT UP

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I. Usability is based on perception II. Perception is affected by emotion WHEREUPON WE WRAP IT UP

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I. Usability is based on perception II. Perception is affected by emotion III. We should anticipate and shape emotion WHEREUPON WE WRAP IT UP

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Thoughts or questions?

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Thanks! Tweet me: @toddmoy Learn more: http://tmoy.me/u4lCfU Rate it: http://spkr8.com/s/468