THE SECRET LIFE OF USABILITY
— —
WAYS EMOTION AFFECTS OUR PERCEPTION OF USABILITY
Slide 2
Slide 2 text
HI! I’M
TODD
I work as a Senior UX Designer
at Viget—a web development and
design agency.
@toddmoy
Slide 3
Slide 3 text
If usability engineers designed a nightclub
it would be clean, quiet, brightly lit,
with lots of places to sit down,
plenty of bartenders, menus written in
18-point sans-serif, and easy-to-find bathrooms.
Slide 4
Slide 4 text
But nobody would be there.
They would all be down the street at
Coyote Ugly pouring beer on each other.
—Joel Spolsky
Slide 5
Slide 5 text
Usable software is like edible food. —Someone
Slide 6
Slide 6 text
’
USABILITY
The extent to which a product can be used
by specified users
to achieve specified goals with
, , and
in a specified context of use.
Slide 7
Slide 7 text
good decisions
emotion + logic
Slide 8
Slide 8 text
We first respond
emotionally.
Slide 9
Slide 9 text
Our emotions
help us:
• focus
• decide
• perform
Our perception
of usability is
colored as a
result.
Slide 10
Slide 10 text
We should
anticipate and
shape emotion in
our designs.
Slide 11
Slide 11 text
⊣ THE SECRET LIFE OF USABILITY ⊢
WAYS
PERSONALITY
ONBOARDING TREATS
Slide 12
Slide 12 text
ONBOARDING
of
Slide 13
Slide 13 text
1913
Stravinsky’s Rite of Spring premieres
Slide 14
Slide 14 text
No content
Slide 15
Slide 15 text
1913
Stravinsky’s Rite of Spring premieres
Slide 16
Slide 16 text
No content
Slide 17
Slide 17 text
Who handles onboarding well?
Slide 18
Slide 18 text
Twitter : being a wingman*
*pun not intended, but wholeheartedly endorsed
Slide 19
Slide 19 text
No content
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
Pages for iPad : a toy in the sandbox
Slide 23
Slide 23 text
No content
Slide 24
Slide 24 text
Usability
is like an
escalator.
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
What users know
Slide 27
Slide 27 text
What users need to know
What users know
Slide 28
Slide 28 text
What users need to know
What users know
Slide 29
Slide 29 text
As the gap increases,
we feel:
• less certain
• more defensive
• stripped of control
Slide 30
Slide 30 text
The gap is
influenced by:
• vocabulary
• complexity
• predictability