Something not on the site
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Hi, I’m Nate Bolt
Author, Remote Research
President, Bolt | Peters
Time lapse addict
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SF TO PARIS IN TWO MINUTES
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Morgan Holtzer
Project Manager,
Web Group, Digital Media
The Metropolitan Museum of Art
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What are ways
companies conduct
research?
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60 years ago
o hai, faye
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user
researcb
tools
20 years ago
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1995
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Decision Theory & Adaptive
Systems Group
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“Misunderstood animated
pedagogical agent or spawn of
Satan?”
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Bad Research
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1)Hypothetical Questions
2)A False Premise
3)Opinions are worthless
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Never Ask People
“Would you use this?”
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Good Research
Investigate current behavior
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Dead Tomato Society
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Plain, Spicy, Extra Chunky
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"It used to be that the way to
find out what people wanted
to eat was to ask them."
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Good Research
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1) Contextual
2) Time-aware
3) Behavioral
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Screw Surveys
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Sprint to a
functional prototype
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A functional prototype
can be a static site, low
fidelity mock, paper
prototype, index cards,
…
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…but use real data.
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Iterate
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Good Research
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1) Sprint to the testable.
2) Iterate.
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People lie less
at home
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Since 2007
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Can tools make us better
researchers?
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What we did for
Rdio
•GoToMeeting: 5 users (moderated)
•UserTesting.com: 10 users (self-
moderated)
•Usabilla: 50 users (automated)
•Ethnio: 468 recruits
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What we did for
Volkswagen, Esurance,
and a Large Retailer
•$50 Webcam
•Free Ustream account
•Observed mobile users in-store and in a
lab
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Good Research
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1) Mix online tools
2) Stream research live
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For the rest of us,
we have to avoid
the big myth
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The Myth:
Geniuses have genius ideas
that turn into genius
products.
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The Truth:
Great Ideas come from
Other Great Ideas
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More Truth:
Imaginative research
facilitates invention.
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Research customers
the right way
•expand notion of what research is
•build
•behavior
•time-aware
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tech!nol!o!guy
UFL㷦OÅMⓒK⒔
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1829
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1817
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What Makes Beautiful Science?
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The Process
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What Makes Beautiful Art?
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Authenticity
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What Makes Beautiful Technology?
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The Experience
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What the Fuck is That?
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EVERYONE WANTS TO
MAKE A DIFFERENCE
BUT RESEARCH DOESN’T GUARANTEE ANYTHING
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“BUILD
STUFF
THAT’S
COOL”
Peter Merholz | Adaptive Path
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“USABILITY
TESTING IS
A PATH TO
FAILURE”
Todd Wilkens | Adaptive Path
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SO WHAT DO WE DO?
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Tony Fadell
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Tony Fadell
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Every person on the team
should be treated like an artist.
“
”
- Tony Fadell
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Edwin H. Land
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Edwin H. Land
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Market research is what you do
when your product isn’t any
good.
“
”
- Edwin H. Land
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Explode
Some thoughts on analytics
What do helicopters do in action movies?
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nate@boltpeters.com
@boltron
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