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DESIGN RESEARCH Tuesday, November 15, 2011

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Something not on the site Tuesday, November 15, 2011

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Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addict Tuesday, November 15, 2011

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SF TO PARIS IN TWO MINUTES Tuesday, November 15, 2011

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Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of Art Tuesday, November 15, 2011

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What are ways companies conduct research? Tuesday, November 15, 2011

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60 years ago o hai, faye Tuesday, November 15, 2011

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user researcb tools 20 years ago Tuesday, November 15, 2011

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1995 Tuesday, November 15, 2011

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Decision Theory & Adaptive Systems Group Tuesday, November 15, 2011

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“Misunderstood animated pedagogical agent or spawn of Satan?” Tuesday, November 15, 2011

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Bad Research Tuesday, November 15, 2011

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1)Hypothetical Questions 2)A False Premise 3)Opinions are worthless Tuesday, November 15, 2011

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Never Ask People “Would you use this?” Tuesday, November 15, 2011

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Good Research Investigate current behavior Tuesday, November 15, 2011

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Dead Tomato Society Tuesday, November 15, 2011

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Plain, Spicy, Extra Chunky Tuesday, November 15, 2011

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"It used to be that the way to find out what people wanted to eat was to ask them." Tuesday, November 15, 2011

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Good Research Tuesday, November 15, 2011

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1) Contextual 2) Time-aware 3) Behavioral Tuesday, November 15, 2011

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Screw Surveys Tuesday, November 15, 2011

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Sprint to a functional prototype Tuesday, November 15, 2011

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A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, … Tuesday, November 15, 2011

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…but use real data. Tuesday, November 15, 2011

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Iterate Tuesday, November 15, 2011

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Good Research Tuesday, November 15, 2011

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1) Sprint to the testable. 2) Iterate. Tuesday, November 15, 2011

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People lie less at home Tuesday, November 15, 2011

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Since 2007 Tuesday, November 15, 2011

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Can tools make us better researchers? Tuesday, November 15, 2011

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What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits Tuesday, November 15, 2011

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What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a lab Tuesday, November 15, 2011

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Good Research Tuesday, November 15, 2011

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1) Mix online tools 2) Stream research live Tuesday, November 15, 2011

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For the rest of us, we have to avoid the big myth Tuesday, November 15, 2011

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The Myth: Geniuses have genius ideas that turn into genius products. Tuesday, November 15, 2011

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The Truth: Great Ideas come from Other Great Ideas Tuesday, November 15, 2011

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More Truth: Imaginative research facilitates invention. Tuesday, November 15, 2011

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Research customers the right way •expand notion of what research is •build •behavior •time-aware Tuesday, November 15, 2011

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tech!nol!o!guy UFL㷦OÅMⓒK⒔ Tuesday, November 15, 2011

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1829 Tuesday, November 15, 2011

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1817 Tuesday, November 15, 2011

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What Makes Beautiful Science? Tuesday, November 15, 2011

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The Process Tuesday, November 15, 2011

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What Makes Beautiful Art? Tuesday, November 15, 2011

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Authenticity Tuesday, November 15, 2011

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What Makes Beautiful Technology? Tuesday, November 15, 2011

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The Experience Tuesday, November 15, 2011

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What the Fuck is That? Tuesday, November 15, 2011

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EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHING Tuesday, November 15, 2011

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“BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive Path Tuesday, November 15, 2011

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“USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive Path Tuesday, November 15, 2011

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SO WHAT DO WE DO? Tuesday, November 15, 2011

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Tony Fadell Tuesday, November 15, 2011

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Tony Fadell Tuesday, November 15, 2011

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Every person on the team should be treated like an artist. “ ” - Tony Fadell Tuesday, November 15, 2011

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Edwin H. Land Tuesday, November 15, 2011

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Edwin H. Land Tuesday, November 15, 2011

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Market research is what you do when your product isn’t any good. “ ” - Edwin H. Land Tuesday, November 15, 2011

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Explode Some thoughts on analytics What do helicopters do in action movies? Tuesday, November 15, 2011

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[email protected] @boltron Tuesday, November 15, 2011