What do you think you’ll be doing
in five years?
Interview question
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ARE YOU IN YOUR WORK?
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It took me until my 40s to realize:
There’s no destination. There’s no
ge ing anywhere. There’s just
the going.
Pa on Oswalt
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Not necessarily slowing down,
but rather just opting out of speed.
Frank Chimero
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SERENDIPITY
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STRENGTHS & VALUES
2
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To progress and to create work of
substance or even greatness, we
each must start by knowing our
values, our strengths, and the level
of expertise we seek
Strengths and values
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I have not failed 700 times. I have
not failed once. I have succeeded
in proving that those 700 ways
will not work.
Thomas Edison
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OUR STRENGTHS FIND US
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designer
developer
strategist
writer
educator
manager
web designer 100%
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designer
developer
strategist
writer
educator
manager
web designer 100%
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LEARNING
3
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I’m self-actualised, without the stamp
of approval from any guild, curriculum
authority, or academic institution. I’m
web taught. Colleague taught.
Empirically taught.
Jon Tan
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The sad, beautiful fact that we’re all
going to miss almost everything
Linda Holmes
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ORBITAL LEARNING
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FOCUS
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CRAFT
4
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Cra smanship is a basic human
impulse: the desire to do a job well
for its own sake
Richard Senne
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Discovery through doing:
honing skills over a significant
period of time, with substantial
commitment.
Our cra
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TOOLS
5
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Tools are the scaffold for what we
produce, the enablers. They help us
bring our ideas to fruition.
Our tools
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The tool doesn’t make the
cra sman. Choosing the right
tool for the right purpose is a
technical and personal choice.
Oliver Reichenstein
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INQUIRY
6
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Inquiring beyond the “necessary”
to explore other areas, look at
things differently, and bring these
findings back into our work.
Creative inquiry
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A rich alphabet of components such as
line and point, structure, color, shapes,
rhythm, and movement, which we use
to shape our messages
Visual grammar
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A puzzle is be er than an answer
Milton Glaser
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7
OUR UNIQUE WEB
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The screen brings with it different
kinds of challenges for visual design,
some of which occur exclusively in
interactive media.
Pa erns & interactions
The terms responsive and adaptive
are distinct yet related, and have
evolved naturally from outdated
web-based layout terminology
Responsive web design
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OUR MOTIVATION
10
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Find problems and design responses.
Not answers, not solutions.
Responses.
The designer