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Pain Points in the Design Process TELL ME WHERE IT HURTS

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SERIOUSLY, WHO IS HAPPY COG?

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

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WHAT ARE PAIN POINTS? When the process breaks down

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‣ Not dogmatic, but informed ‣ Develop tools to address pain points ‣ Iterative & collaborative ‣ It will never be done; there will never be a final version HAPPY COG & PROCESS

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COGNITION.HAPPYCOG.COM

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WE CAN’T DESIGN IT ALL CAN WE SHARE DESIGN? APPROVALS DON’T COME EASILY MEETINGS PREVENT DESIGN WORK CLIENTS DON’T UNDERSTAND WIREFRAMES WE AREN’T FINISHING THE PROJECT BTW, WE ALSO WANT MOBILE DESIGN ≠ CODE BAD WEB TYPOGRAPHY NOT ENOUGH TIME OR MONEY THE CLIENT IS DETACHED SCOPE CREEP

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PAIN POINT 1 THE CLIENT IS DETACHED “(Crickets.)”

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How do projects begin?

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‣ Communication ‣ Collaboration ‣ Understand-ation WHAT MAKES A PROJECT SUCCESSFUL? Practiced by both customer & vendor!

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‣ Mis-communication (or none) ‣ Working in a vacuum (not literally, that would suck!) ‣ Mis-understand-ation WHAT MAKES A PROJECT FAIL?

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Is your customer detached? Detached customers have sincere interest in your project, but they don’t make it a priority.

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‣ Case Study: Project X ‣ Hold the customer accountable ‣ Reiterate your expectations ‣ Find a solution, together GET RE- ATTACHED!

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‣ Define your expectations at project start ‣ Establish project roles & accountability ‣ Use active voice in verbal & written communication AVOID DETACHMENT

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Q&A A NOTE OF

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PAIN POINT 2 BTW, WE ALSO WANT MOBILE “And can you throw in a side of Native App?”

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RESPONSIVE WEB DESIGN

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...OR YOU COULD DO NOTHING

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SIRI, CAN YOU MAKE THE SITE MOBILE- FRIENDLY?” “

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SINGLE SHOT, ADAPTIVE LAYOUT

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‣ Targeted to specific screen size(s) ‣ Fixed, not fluid ‣ Fairly quick to implement ADAPTIVE

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Q&A A NOTE OF

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PAIN POINT 3 CLIENTS DON’T UNDERSTAND WIREFRAMES “Are these the fonts we’re using?”

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Practice neutrality

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What is a wireframe? Wireframes provide a presentation of the hierarchy of items present on the page, and an overview of what will and won't have persistence throughout the site, when it will persist, and why. Wireframes are not meant to provide any strict guidelines for visual design, and a visual designer will significantly deviate from the visual appearance and layout when executing them.

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title hierarchy persistence not visual design +

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title WIREFRAME Look, there’s one right there!

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title

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Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title Photograph browser/video/audio player Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Full Length Story Title Topic Title Topic Title Topic Title Topic Title University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title

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Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report I'm Done Reading Discuss (#Comments) + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore Favorite Favorite Discuss (#Comments) [Permalink] [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue 2 1 8 2b 2a 9 5 1a 1b 3 3a 6 7 4 6a Home Page Diary Entries Provides the ability to read and interact with today's featured diary entries on the Daily Kos home page (without leaving the page). Additional functionality for users based on role. Entry Examples, Collapsed Entries should be at least 475 px wide to accommodate video and photographs. All icons not representative of final design. Each diary entry includes the following based on role: 1. All users: Clickable Title (expands entry on page, w/o JavaScript goes directly to entry. Attribution (goes to authors diary) Date, Time of Publish, Permalink Intro to Diary Entry 1a. Cue to Expand to Full Entry 1b. Cue to Read All Comments (goes to top comment in sequence, changes to Discuss for logged in members) 2. Member: All above items plus 2a. Ability to add author to stream. Should indicate if author is already in stream. 2b. Ability to favorite. Should indicate if item is already favorited. 3. Admin/Rescue Ranger: All above plus the 3a. Ability to rescue, and designate which blog in the network to which the entry is rescued. Interface should indicate if the entry has already been rescued. 4. Entry Example, Expanded (Admin/Ranger Privileges) 5. Expanded Entry Content 6. Tag Listing Listing of tags assigned to the entry. All users: Clicking on a tag takes a visitor to a tag detail page. Member: All above functionality plus Ability to add the tag to your stream, should indicate if tag is already in stream. Ability to favorite a tag Admin/Rescue Ranger: All above plus 6a. Ability to add, modify and remove tags 7. Recommendation and Report to Admin Interface Displays number of recommendations and reports. Member role and above. One vote per entry. 8. ShareThis Interface (all roles) 9. Cue to Collapse Expanded Article [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non justo. Suspendisse scelerisque facilisis dolor. Quisque pretium volutpat nisi. Quisque mauris dolor, consectetur nec, dignissim ultrices, porta ut, velit. Mauris pellentesque feugiat lacus. Praesent bibendum dui id diam. Morbi sem ipsum, gravida vel, feugiat sed, tincidunt volutpat, mi. Duis a magna. Suspendisse nisl tortor, accumsan eu, pellentesque nec, molestie id, nunc. In hac habitasse platea dictumst. Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report I'm Done Reading Discuss (#Comments) + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore Favorite Favorite Discuss (#Comments) [Permalink] [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue

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[Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) Favorite [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) Favorite [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non justo. Suspendisse scelerisque facilisis dolor. Quisque pretium volutpat nisi. Quisque mauris dolor, consectetur nec, dignissim ultrices, porta ut, velit. Mauris pellentesque feugiat lacus. Praesent bibendum dui id diam. Morbi sem ipsum, gravida vel, feugiat sed, tincidunt volutpat, mi. Duis a magna. Suspendisse nisl tortor, accumsan eu, pellentesque nec, molestie id, nunc. In hac habitasse platea dictumst. Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Read Discuss (#Comments) Favorite Favorite Discuss (#Comments) [Permalink] [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue

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BUT THIS LOOKS AWFUL In more ways than one...

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A Wireframing Case Study GEORGETOWN

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Logo/branding (link to home page) Suggested topic Search Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title

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Logo/branding (link to home page) Suggested topic Search Photograph browser/video/audio player Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Find Information Just For You What's this? Full Length Story Title Topic Title Topic Title Topic Title Topic Title Privacy Policy | Copyright Information Georgetown University 37th and O Streets, NW Washington D.C. 20057 Our Schools Georgetown College The Law Center (etc.) University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title mm/dd/yy at hh:mm, PM Find Information Just For You Prospective Undergraduate Stud Prospective Graduate Students Parents, Family, & Friends Current Students Faculty & Staff Alumni (cont., see page 3)

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Logo/branding (link to home page) Suggested topic Search Photograph browser/video/audio player Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Find Information Just For You What's this? Full Length Story Title Topic Title Topic Title Topic Title Topic Title Privacy Policy | Copyright Information Georgetown University 37th and O Streets, NW Washington D.C. 20057 Our Schools Georgetown College The Law Center (etc.) University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title mm/dd/yy at hh:mm, PM Find Information Just For You Prospective Undergraduate Stud Prospective Graduate Students Parents, Family, & Friends Current Students Faculty & Staff Alumni (cont., see page 3)

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Q&A A NOTE OF

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PAIN POINT 4 APPROVALS DON’T COME EASILY “Committees are AWESOME!!!!1! RIGHT?”

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6 ENTIRELY NEW DESIGNS Then, 16 additional revisions.

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Working with our clients Collaboration SYSTEM IMPLEMENTATION REFINEMENT EXPLORATION

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DESIGN VALUES

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C I R C L E O N E N U M B E R F O R E A C H S C A L E . “How close will the new design be visually and typographically to the current print materials and branding?” 2 1 3 4 5 6 7 8 9 1 0 “Should the homepage use lots of visuals such as photography to express ideas or focus more on typography and headlines?” V I S UA L S 2 1 3 4 5 6 7 8 W O R D S 9 1 0 “Should the new site design fit visually in the same category as other similar websites in this field or should the design be groundbreaking and create a new standard?” A. B. C. N A M E C O M P A N Y Design Characteristics R I G I D LY A D H E R E T O C U R R E N T S T Y L E S N O T C L O S E AT A L L

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1 2 3 4 5 6 7 8 9 10 M O DE RN H I STOR I CA L The new site will feel...

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3.5 M O DE RN H I STOR I CA L The new site will feel... Client

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3.5 M O DE RN H I STOR I CA L The new site will feel... Client Happy Cog 6.75

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MOOD BOARDS

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IMAGESPARK.COM

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EARLY COMPS

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DON’T TREAD ON MY BRAND

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Q&A A NOTE OF

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PAIN POINT 5 SCOPE CREEP “Isn’t that what we agreed to?”

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‣ Describe what & how ‣ Begin as general ‣ Evolve with detail ‣ Apply to parts of a system ‣ Apply to whole systems ‣ Are subjective Requirements

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EVOLUTION

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‣ Distinguish the “What” from the “How” ‣ Revisit requirements in project phase ‣ Build your quality plan from requirements MANAGE REQUIREMENTS EVERY PHASE

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‣ Problem ‣ Requirement constraints caused by rigid CMS ‣ Impact ‣ Alter graphic design approach to ensure solution can be implemented ‣ Solution ‣ Extend wireframe artifact to illustrate requirement constraints GEORGETOWN: PROJECT

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Q&A A NOTE OF

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PAIN POINT 6 DESIGN ≠CODE “Let the finger pointing begin.”

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1. DESIGN-TO-DEV HANDOFF

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AWESOME_HOMEPAGE_FINAL.PSD “Here you go.”

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1. System Guidelines 2. Typefaces 3. Images 4. Flexible content 5. Progressive Enhancement DESIGN-TO-DEV HANDOFF MEETING

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2. DESIGN QA

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Q&A A NOTE OF

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PAIN POINT 7 WE CAN’T DESIGN IT ALL “Wait, you don’t want to hand code 1000 pages?”

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SITE MAP

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“VIP” PAGES

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WIREFRAMES

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GREYBOXING

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GREYBOXING

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣ Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A

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Page Title NEWS & EVENTS CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title A B C Page Title NEWS & EVENTS CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title D E F

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REVISIT THE SITEMAP

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REVISIT THE SITEMAP A

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REVISIT THE SITEMAP A B

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REVISIT THE SITEMAP A B C

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REVISIT THE SITEMAP A B C D E F A A B B B B B F B B B C C C C C D D D F F C C C C B B B B B A A D D F F D D D D F F B B B B B C C C C C C C C C C C C C C D D

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ID CHAIR CONCEPT Vitra, 2011 http://www.vitra.com/en-no/office/ products/id-chair-concept/overview/

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PATTERN LIBRARY

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ZAPPOS

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EXTENDING THE BRAND

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Q&A A NOTE OF

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PAIN POINT 8 MEETINGS PREVENT DESIGN WORK “Let’s schedule another meeting.”

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List item THE UNIVERSE #ultimatemeeting

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THE DYNAMICS OF DECISION-MAKING NEW TOPIC DECISION POINT

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A UTOPIAN DYNAMIC OF GROUP DECISION-MAKING LEADER IDEA GROUP MEMBER IDEA NEW TOPIC DECISION POINT

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THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING NEW TOPIC WTF? WTF? WTF? WTF? WTF? WTF? WTF? LEADER IDEA GROUP MEMBER IDEA

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THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING NEW TOPIC DECISION POINT LEADER IDEA GROUP MEMBER IDEA

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THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING LEADER IDEA GROUP MEMBER IDEA NEW TOPIC DECISION POINT DIVERGENT THINKING CONVERGENT THINKING

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‣ Generating a list of ideas ‣ Free-flowing open discussion ‣ Seeking diverse points of view ‣ Suspending judgment DIVERGENT THINKING CONVERGENT THINKING ‣ Sorting ideas into categories ‣ Summarizing key points ‣ Coming to agreement ‣ Exercising judgment THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING

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‣ Describe the app to a group. ‣ Have everyone write 3 app names. No peeking! ‣ Read the names out loud. NEW TOPIC DECISION POINT DIVERGENT THINKING CONVERGENT THINKING ‣ Put all the app names on the wall. ‣ As people leave the room, have them place a dot by the 3 best ones. ‣ You’re done! HOW TO NAME AN APP IN 8 MINUTES OR LESS!

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‣ Postal service ‣ Electronic communication ‣ Web pages with spinners on them ASYNCHRONOUS COMMUNICATION SYNCHRONOUS COMMUNICATION ‣ Chat ‣ Conversations ‣ Meetings AJAX IN THE REAL WORLD

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MASLOW’S HIERARCHY OF PSYCHOLOGICAL NEEDS Physiological Safety Love/Belonging Esteem Self- Actualization

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HOFFMAN’S HIERARCHY OF PROJECT NEEDS Physiological Safety Love/Belonging Esteem Self- Actualization Awareness Perceived Affect Collaboration Recognition Ownership

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Awareness Perceived Affect Collaboration Recognition Ownership TIME COMPLEXITY 1 HOFFMAN’S HIERARCHY OF PROJECT NEEDS

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Awareness Perceived Affect Collaboration Recognition Ownership STRUCTURAL REQUIREMENTS OF MEETINGS Perceived Affect TIME COMPLEXITY Workshops Traditional Meetings Check-ins & Asynchronous Communication

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‣ Great candidates for elimination of meetings, or short meetings ‣ Isolate to specific times of the week ‣ Eliminate decisions from these meetings - these are about awareness and perceived affect CHECK-INS & ASYNCHRONOUS COMMUNICATION

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‣ Most problematic ‣ Designated facilitation role ‣ Summarize intent as either divergent or convergent ‣ Public recording can reset the tone of a meeting TRADITIONAL MEETINGS

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‣ High complexity means high cost and significant preparation ‣ Require research upfront ‣ Have greatest effect on organizational culture ‣ Result in project savings by eliminating ambiguity WORKSHOPS

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A Meeting Case Study MTV KICKOFF MEETING

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‣ Redesign of the O Music Awards Experience ‣ Compressed timeline ‣ Good internal expectations management; small contact group ‣ Sell ads MTV: PROJECT

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‣ Introductions & Project Overview ‣ Screen based review of interface elements ‣ Pre launch content strategy ‣ Orientation ‣ Voting ‣ Sharing ‣ Live Event ‣ Live Event Web Integration MTV: AGENDA

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‣ Isolate specific functional carry through’s in the interface ‣ Identify opportunities for design play with the interface ‣ Develop a project culture between us, the client, and other vendors MTV: GOALS FOR THE KICKOFF

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‣ The highest ad views for any show of this nature ‣ Day one - 85,776 votes; week one, nearly 2 million ‣ Well over five million votes shared on Facebook and Twitter, an increase of over 1000% from the initial award celebration MTV: OUTCOMES

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Q&A A NOTE OF

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Christopher Cashdollar Creative Director @ccashdollar [email protected] THANK YOU Kevin Hoffman User Experience Director @kevinmhoffman [email protected] Brian Warren Senior Designer @mrwarren [email protected] Dave Deruchie Project Management Director @dtderu [email protected]