Targeting for open government

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Targeting for Open Government Building a social media strategy for APCMCOE Stephen Collins

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We had a problem

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“...improve Australia’s effectiveness in civil- military collaboration for conﬂict and disaster management overseas.”

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???

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{

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training research collaboration strategic WoG guidance relationships International equivalents Foreign governments

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Culture mix

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herding cats Cats that Webchick is herding from muir.ceardach

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But not in the open...

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What did we need?

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Information outwards

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Knowledge sharing

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21st Century comms

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Change

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But not radical or too much

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Who to inﬂuence and why?

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Gaps?

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“known unknowns”

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What did we do?

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Set some goals

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Identities

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Wrote staff guidance (and published it on the public web)

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Listening plus outbound social media (talking back where we can)

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New site (and still only public commentable blog in Defence)

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CC-BY everything

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A better newsletter

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Radical, huh?

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NOT

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What can you do?

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Know your audience

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For us it’s...

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stakeholder agencies other governments foreign equivalents academia think tanks latent groups

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Measure

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Site and social media trafﬁc

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Mood and conversation

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Awareness

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Get conﬁdent

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Take on opportunities to learn

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Staff permission

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Staff involvement

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Authorship and identity

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JFDI

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Where are we now?

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12 months in we have a long way to go

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But we’re a long way ahead of where we were

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Thanks!

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Stephen Collins twitter: @trib

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License