Design is not just what it looks like and feels like.
Design is
how it works.
Steve Jobs
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Design is the art and practice
of exploring and
implementing ideas.
Justin Maxwell
Justin Maxwell. Holistic user experience
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Related disciplines
• Industrial design
• Hardware design
• Service design
• User interface design, visual design
• Architecture, interior design
• Usability, ergonomics, accessibility
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Interaction design is…
The practice of
• understanding users’ needs and goals
• designing tools for users to achieve those goals
• envisioning all states and transitions of the
system
• considering limitations of the user’s
environment and technology
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A tool addresses human needs
by amplifying human
capabilities.
Bret Victor. A brief rant on the future of interaction design
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Bret Victor. A brief rant on the future of interaction design
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Bret Victor. A brief rant on the future of interaction design
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What about
“user experience?”
We should never talk about “user experience
design”—there is no customer or user-facing
design that doesn’t involve a user’s experience.
Peter Merholz of Adaptive Path, 2005
Peter Merholz. User Experience is a Quality, Not A Discipline.
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What is user experience?
User experience is a sum and consequence of
this user’s interactions with the product, system,
service, and brand over a period of time.
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Conway’s law, 1968
Any organization that designs a system will
inevitably produce a design whose structure is a
copy of the organization’s communication
structure.
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Does good design matter?
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Good design matters
• Good appearance generates trust.
• Every 100ms of slowness costs Amazon 1% of
profit.
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No content
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Decreasing entry costs
• Manufacturing and tools used to be expensive
• Computers were slow
• Now, there are no real barriers
• Stand out with design, experience and brand