Design process 

Two ways to build things • Incremental. Fix something that exists. • Radical. Build something completely new. 

The pottery class story 

Boundary of acceptance Safe Boring Usual Risky Innovative Uncommon Today Most products Great products Design process, product Design process Product Tomorrow Boundary of acceptance 

• Idea, requirements • Sketch • Wireframe • Prototype • Visual design • Baking Common steps 

Generate alternatives • It is hard to evaluate designs on absolute scale. • It is easy to pick between alternatives. • Generating alternatives is not wasted work. It is a way to get to the truth. 

Sketch vs prototype • Suggest • Explore • Question • Propose • Provoke • Tentative • Describe • Refine • Answer • Test • Resolve • Depiction Bill Buxton. Sketching User Interfaces. 

Cooper’s personas and goals • Useful to model your users • Based on research Alan Cooper. About Face 3. 

Alan Cooper. About Face 3. 

Personas help with problems • The elastic user • Self-referential design • Edge cases Alan Cooper. About Face 3 

Three types of user goals • Experience goals • Feel smart or in control, have fun, remain focused • End goals • Send email to friend, find good music • Life goals • Live a good life, be attractive and popular Alan Cooper. About Face 3 

User goals vs user motivations • Experience goals: how a user wants to feel • End goals: what a user wants to do • Life goals: who a user wants to be Alan Cooper. About Face 3 

Other types of goals • Customer goals • Business and organizational goals • Technical goals Alan Cooper. About Face 3 

In-context baking • Bad apps happen because there isn’t enough baking. • Bake it with real design and code, with real data, against real servers, with real devices. • Baking helps with performance, usability, content, service delivery…