ixd research methods
THE final class
the students made this whole deck
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about the course & project
Interaction Design Graduate Program
Fourteen Students
Lean User Experience research methods
How people experience art and the role of technology in experiencing art
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evaluative vs generative
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Never Ask People
“Would you use this?”
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science vs art
MUseum technology
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Overall Process
43 Hours The Met
30 Hours AMNH
40 Behaviorial Observations
213 Photos & 19 videos
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Goals
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BEHAVIORS & FINDINGS
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TOM, BARBARA, SHAN SHAN
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MET APPROACH
Method
Observation & Interviews
Time
3 x 3 hours
Subjects
55 people observed, 6 interviewed
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OBSERVED BEHAVIORS
55% of people used paper maps to way nd
Only 1 person asked a guard for help
Other activities: photographing art,
sketching
24% of people were using their phone:
mainly to photo, text and email
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6 Interviews
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30 year old Female
Used phone app to take a series of
photos of statues with broken pieces.
Came with that in mind.
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FINDING
The MET is a labyrinth
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AMNH APPROACH
Observations
Speci cally focussed on whether people use
narratives in their conversation as a means
to share the experience
Documented through
Photography & recorded conversations
75 people observed
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FINDING
People use narrative &
anthropomorphism when
describing what they see
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“It’s like a family tree of dinosaurs. You know, your
aunts, uncles, Moms and Dads...? This is the dinosaurs’
aunts, uncles, moms and dads. That’s like the great,
great grandfather...and that’s the sons.”
Teacher: male, 30
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“Hold your breath! We’re underwater!”
Teacher, female, late 20’s
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OUR FOCUS
Shared language
Narrative
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TASH, JOONSEO, NIKKI, TONY
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PROCESS
Interviewed 10 people at AMNH
about the digital infrastructure
Tallied number of people using
their phones and maps at each
museum
Documented this through 68
photos and 7 audio and video clips
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BEHAVIORS
Carried paper maps
Consulted directories
Asking for directions
Getting lost
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BEHAVIORS
Mobile phones primarily used for
photo taking
Not aware of apps or wi
AMNH’s app was helpful to those
in the know
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FINDINGS
People struggle with way- nding
No one knows about the digital
infrastructure
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PRACHI, GURI, MYN
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Method
Observations, Informal
conversations, Photographs,
Timing people in front of exhibits,
Calculating distances between
information displays and artifacts
9 hours at MET
6 hours at AMNH
PROCESS
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Time visitors spent in front of an
exhibit with a placard type
information while observing the
artifacts and reading the text.
11 people (in minutes)
00:27
01:03
00:19
00:59
00:21
TALLIES
00:57
00:29
00:52
00:49
An exhibit at AMNH
00:11
02:00
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1. Visitors go to placards, security
guards and interactive kiosks to nd
information about artifacts. Some
use their mobile phones to search
over the internet
BEHAVIORS
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1. Theres a disconnect between
the physical exhibitions and the
information that is supposed to
guide the visitors around the
museum.
In AMNH, the information is
weaved with artifacts in the
form of info-graphics.
FINDING
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2. Visitors looking at map, going
through the list of museum tours,
deciding which ones to go for.
BEHAVIORS
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2. Most new visitors don’t know
where to begin, which exhibition to
see and which not.
They try to nd out which exhibits
are more popular, which artworks
are most visited.
FINDING
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SARAH, MINNIE, MINSEUNG, SANA
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MET needs to create conversation
AMNH is successful in creating it
MET needs to create subtle, non-intrusive
and optional conversation
The visitor relationship to the artwork is
di erent in MET. It is more personal and
relevant, compared to AMNH, where the
relationship is more playful and fact based
OBSERVATIONS
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We observed 80 people
13 people taking photos with art
22 people taking photos of the art
People spent about 15 seconds reading
plaques
5 people used their phones to translate
descriptions
QUICK FACTS
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24 people observed texting
3 people observed (at entrance) using
phone for web use
At least 5 exhibits had no cell-phone
reception
MOBILE FACTS
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Total of 60,000 “check-ins”
40,000 people checking in
People were checking in every 7
minutes while we were there
Over 400 photos shared
MOBILE USE
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CONVERSATIONS
"In 1963 the museum was getting ready to celebrate Branam
Brown's 90th birthday,there were scientists and fossil experts
being own over, but he had other plans, he discovered these
fossils on his 90th birthday." - the dinosaur expert"
This hall used to be the Triassic jurassic hall, but now it is
the saurasic hip dinosaur hall, why did we change that- we
changed it because we wanted to highlight the evolutionary
chain"- tour guide
"Camels' mom these are awesome, can you tell me the story
behind these?" - kid
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CONVERSATIONS
Mostly, none. (except in the
outside statue gardens)
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DESIGN SUGGESTIONS
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TOM, BARBARA, SHAN SHAN
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TASH, JOONSEO, NIKKI, TONY
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Printing notice of wi /app
on the museum map
INTEGRATE DIGITAL
LAYER WITH MUSEUM
ENVIRONMENT
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INTEGRATE DIGITAL
LAYER WITH MUSEUM
ENVIRONMENT
Obvious signage
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INTEGRATE DIGITAL
LAYER WITH MUSEUM
ENVIRONMENT
Printing notice of wi /app on museum map
Tell people when they buy tickets
Obvious signage
Partnership with foursquare
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DIGITAL MAP OVERLAY
Overlay additional information on to
paper map
• Display the location of the visitor
• O er directions and information
on exhibitions.
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PRACHI, GURI, MYN
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Providing more context to
the artifacts, than there is in
the space already
Using virtual space to give
more background information
on techniques and interesting
stories about the artist or the
particular art piece.
CONTEXTUAL INFO
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Providing visitor analytics as trends
for new visitors to make make
decisions about their tours
Visualizations of the most visited
artworks, exhibits overlaid on the museum
map. Comparing artists, artwork and
their popularity.
VISITOR TRENDS
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SARAH, MINNIE, MINSEUNG, SANA
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PUBLIC PHOTO WALL
People are already taking photos of
themselves, the exhibits, their
friends. Let them share it with the
museum and everyone else! The
idea that photos could be uploaded
or emailed to the Met, where they
could be displayed in a common
area outside the exhibit halls
(entrance? cafe? shop?)
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A similar idea here, but with
text. Texting was one of the
few things people did on their
phones. Could twitter tags,
foursquare checkins, yelp tips
be viewed collectively?
PUBLIC STATUS WALL
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People love viewing the art, don’t
interfere with that by adding in
kiosks & replicas. This is where the
digital level can work best.
Augmented reality gives more
context or meaning to those who
choose to see it. A vase could be
seen along with the people who
might have made it. A painting
deconstructed into meaning.
AUGMENTED REALITY