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A VC’s journey with Segment Leonidas Tsementzis OCTOBER 2018

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CTO IN R ESIDE NCE Leonidas Tsementzis @goldstein

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We back founders as early as day one with capital and 1000s of hours of hands-on help across all startup disciplines. • E-commerce • Marketplaces • Applied AI Investment focus • Pre-seed • Seed Investment stage

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Why segment?

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Data foundations “In God we trust. All others must bring data.” https://500px.com/photo/55469406/dizzying-perspective-by-dany-eid W. Edwards Deming, Statistician

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Effortless tool evaluation Zero cost of change https://500px.com/photo/247606061/palo-by-mikel-martinez-de-osaba

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Simplified data engineering Reduced margin of error https://500px.com/photo/215021531/morning-light-by-jorge-maia

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Data warehousing Fastest way to get started with Redshift and ELK https://500px.com/photo/199664085/sardine-city-by-peter-stewart

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Examples

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Destinations

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101000101010111110000 0011101000101010111110 000001110100010101011 111000000111010001010 1011111000000111010001 0101011111000000111010 0010101011111000000111 010001010101111100000 0111010001010101111100 0000111010001010101111 100000011

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101000101010111110000 0011101000101010111110 000001110100010101011 111000000111010001010 1011111000000111010001 0101011111000000111010 0010101011111000000111 010001010101111100000 0111010001010101111100 0000111010001010101111 100000011 AWS Kinesis Firehose

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Lessons learned

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Use a tracking plan and ensure it stays up to date

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Send your critical data from the server

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Use AWS S3 bucket destination

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There is no such thing as 100% accuracy. But it’s pretty close.

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Manage your stakeholder’s expectations

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Not every integration is just a flip of a switch

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Performance implications

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We need a mindset change

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Apply engineering best practices to your analytics tracking

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CTO IN R ESIDE NCE Leonidas Tsementzis @goldstein https://forwardpartners.com/jobs/ We’re hiring! Thank you :)