DEVELOPERS CAN’T DESIGN
AND OTHER COMPLETELY UNTRUE DESIGN MYTHS
JEN MYERS • @ANTIHEROINE • SCOTTISH RUBY CONFERENCE, 30 JUNE 2012
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What is design?
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“Design is the appropriate
combination of materials in
order to solve a problem.”
- CHARLES EAMES
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“Design is thinking
made visual.”
- SAUL BASS
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“Design is the method
of putting form and
content together.
Design, just as art, has
multiple definitions,
there is no single
definition.... Design is
so simple, that’s why it
is so complicated.”
- PAUL RAND
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What is design?
Graphic design
Industrial design
Interaction design
Experience design
Web/interface design
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Why should developers care?
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Design is teachable.
Design is communication.
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DESIGN IS DECORATION
DESIGN MYTH #1
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“It’s not just what it looks
like and feels like. Design is
how it works.”
- STEVE JOBS
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How design works
Structure
Content
Organization
Message
Functionality
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How design works
Wireframes Palettes
Mood boards
Copy
Data flows User testing
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DESIGN IS SUBJECTIVE
DESIGN MYTH #2
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“Like all forms of design, visual
design is about problem solving,
not about personal or
unsupported opinion.”
- BOB BAXLEY