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Going beyond Naomi Atkinson New Adventures 2012

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Your neighbour? #naomisnoozy Eflon

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We promote our clients and their products for a living

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Land of celebrity Tenaciousme

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Sean Combs DIDDY

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Rebranding Changing your persona

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Ridiculous?

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How can we use this technique in our own industry?

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1 • Evolving your brand language • Extend and build upon the existing brand language

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dunningpenneyjones.com

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proudcreative.com

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neowin.net

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okaygeek.com

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2 • Evolving your brand language • Extend and build upon your existing brand language

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Leivajd, Ryan Brunsvol, Mailchimp

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wonderferret

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psd pantone.co.uk, firebox.com

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Lesson Don’t be afraid to improve on, and evolve your message.

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Katie Price JORDAN

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Being everywhere Don’t be afraid to promote yourself

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To what extent can we go to reach our audience?

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1 You want to get noticed by: • Anyone • An industry • A company

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Your website Your blog Reference Portfolio Opinion Products The real world Newspapers, magazines, introduce yourself to businesses, networking events, leave cards…

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Signalnoise Selection of his work.

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Signalnoise Selection of his work.

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2 You want to get noticed by: • Anyone • An industry • A company

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You’re an expert in your own field, and far from a novice in theirs

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Tom Hingston

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Tom Hingston

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3 You want to get noticed by: • Anyone • An industry • A company

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My name is Luke Forsythe. If you are reading this on the morning of the 24th then I will be sitting outside on a turquoise Verner Panton. “ wklondon.typepad.com “

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wklondon.typepad.com

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Lesson Choose your audience. Get yourself infront of them.

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Jamie Oliver THE NAKED CHEF

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The greater good Using your knowledge to help others

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Brooklyn Beta Maykel Loomans

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Business is business There’s still money to be made in helping others

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How can we do the same?

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1 • Giving something back • Be the entrepreneur

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vectorpunk Mark Boulton fivesimplesteps.com

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Us Arts culturecode.co.uk

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The do-gooders hack day Idea A company hack day for someone other than yourselves

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2 • Giving something back • Be the entrepreneur

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hdtpcar

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designforabetterliving.com

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Us Expectation level Other industries Projects within our industry

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• Local & Struggling businesses • Education • National Health Service Let’s start with

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Local & Struggling businesses

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Local & Struggling businesses

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Education Year 6 Year 7 Year 8 Year 5 Year 4 PASS

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National Health Service

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AngelList Microfunding Incubators Investment

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Lesson Make something that matters.

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The pattern

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They’re all a brand

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You Skills Uniqueness Passions Attitude What’s your brand?

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Everything that you say, do, and create contributes to your own personal brand

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Become whatever or whoever you want to be. Do some good with it.

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naomiatkinsondesign.com @naomisusi Thank you