We promote our
clients and their
products for
a living
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Land of celebrity
Tenaciousme
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Sean Combs
DIDDY
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[video]
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[video]
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Rebranding
Changing your persona
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Ridiculous?
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How can we use
this technique
in our own
industry?
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1
• Evolving your brand language
• Extend and build upon the
existing brand language
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dunningpenneyjones.com
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proudcreative.com
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neowin.net
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okaygeek.com
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2
• Evolving your brand language
• Extend and build upon your
existing brand language
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Leivajd, Ryan Brunsvol, Mailchimp
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wonderferret
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psd
pantone.co.uk, firebox.com
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Lesson
Don’t be afraid to improve
on, and evolve your message.
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Katie Price
JORDAN
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Being everywhere
Don’t be afraid to promote
yourself
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To what extent
can we go to reach
our audience?
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1
You want to get noticed by:
• Anyone
• An industry
• A company
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Your website
Your blog
Reference
Portfolio
Opinion
Products
The real world Newspapers, magazines, introduce yourself to
businesses, networking events, leave cards…
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Signalnoise
Selection of his work.
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Signalnoise
Selection of his work.
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2
You want to get noticed by:
• Anyone
• An industry
• A company
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You’re an expert in your
own field, and far from a
novice in theirs
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Tom
Hingston
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Tom
Hingston
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3
You want to get noticed by:
• Anyone
• An industry
• A company
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My name is Luke Forsythe.
If you are reading this on the morning of
the 24th then I will be sitting outside on
a turquoise Verner Panton.
“
wklondon.typepad.com
“
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wklondon.typepad.com
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Lesson
Choose your audience.
Get yourself infront of them.
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Jamie Oliver
THE NAKED CHEF
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The greater good
Using your knowledge to
help others
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Brooklyn Beta
Maykel Loomans
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Business is business
There’s still money to be made
in helping others
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How can we
do the same?
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1
• Giving something back
• Be the entrepreneur
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vectorpunk
Mark
Boulton
fivesimplesteps.com
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Us Arts
culturecode.co.uk
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The do-gooders
hack day
Idea
A company hack day for
someone other than yourselves
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2
• Giving something back
• Be the entrepreneur
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hdtpcar
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designforabetterliving.com
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Us
Expectation level
Other industries
Projects within
our industry
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• Local & Struggling businesses
• Education
• National Health Service
Let’s start with
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Local & Struggling businesses
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Local & Struggling businesses
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Education
Year 6
Year 7
Year 8
Year 5
Year 4
PASS
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National Health Service
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AngelList
Microfunding
Incubators
Investment
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Lesson
Make something that matters.
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The pattern
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They’re all a brand
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You
Skills Uniqueness
Passions
Attitude
What’s your brand?
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Everything that
you say, do, and
create contributes
to your own
personal brand
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Become whatever
or whoever you
want to be.
Do some good with it.