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Designish

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@danielmall

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@danielmall @colly

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Creating a dialog

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Process, not output

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What do you do?

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What do you do?

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What do you do?

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What do you do? What have you done? What do you know?

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All clients are created equal. But some clients are more equal than others. 1

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“ Related ”

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Relevance

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P R O T I P Design a fake CMS.

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ABY

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After the Battle of Yavin

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Spoiler alert!

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Humans > Algorithms

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Client = partner

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Clients are not an extension of your team. Clients are your team.

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Big sites need smarter work, not more work.

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Haste. Make waste. More faster. 2

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The client-facing deliverable isn’t always the most important thing to make.

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http://dmall.me/A0t8Zj

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Encourage “ The Adjacent Possible. ” Unlikely combinations can often prove fruitful. 3

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http://dmall.me/emgIez

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them. Each new combination opens up the possibility of other new combinations. Think of it as a house that magically expands with each door you open. You begin in a room with four doors, each leading to a new room that you haven't visited yet. Once you open one of those doors and stroll into that room, three new doors appear, each leading to a brand-new room that you couldn't have reached from your original starting point. Keep opening new doors and eventually you'll have built a palace. STEVEN JOHNSON, THE GENIUS OF THE TINKERER “The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore

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Kutiman

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http://thru-you.com/

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The Most Awesomest Thing Ever

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MostAwesomestThingEver.com

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Teleportation Cleavage The Internet Life Pizza 1 2 3 4 5

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Create empathy. Become a client. 4

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DanielMall.com

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Kevin Cornell bearskinrug.co.uk

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Building a product

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Design-led startups

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Design-led startups are not about making products that look good.

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Design-led startups are about having people that can give form to an otherwise shapeless idea.

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When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it; they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have. “Creativity is just connecting things.

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experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have. STEVE JOBS, THE NEXT INSANELY GREAT THING Wired Magazine “Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse

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Enjoy yourself. Spare no expense. 5

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All clients are created equal. Haste. Make waste. Encourage “the adjacent possible.” Create empathy. Enjoy yourself. 1 2 3 4 5

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What do you do?