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Emily Parker
UX DESIGNER
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| WE TAKE MOBILE PERSONALLY™ 2
NC STATE Design
Designer @ WillowTree since 2012
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 3
PRODUCT MAP &
MOBILE STRATEGY
REPORT
Doctor Finder
Search
Location-Aware
Filters
Location
Specialty
USER
FLOWS
SURVEY RESULTS
& STRATEGY
DOCUMENT
PERSONAS
User Story
Generation
Tim
The details user.
male, 35, pilot
Judy
The long-time user.
female, 55, retired
David
The new user.
male, 42, police officer
PROJECT
KICKOFF
User Surveys
high level
REQUIREMENTS
& VISION
CONTENT
AUDIT REPORT
Synthesize
research findings
CONCEPTUAL
DIRECTIONS
Discovery &
Strategy Presentation
Explore
Focus
User
Interviews
Production
Design
UI
Design
Visual
Design
Usability
Analysis
Asset Slicing
Title
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MOCKUPS
high-fidelity visuals
Iterative design
review & critique
interactive
PROTOTYPE
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Home
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Welcome Back, Emily!
Design
Validation
Style Guide
Sketching
Analytics
Tagging
Asset Slicing
WIREFRAMES
user interaction & flow
Title
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consectetur adipiscing elit Proin.
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consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
MOCKUPS
high-fidelity visuals
Iterative design
review & critique
interactive
PROTOTYPE
Lorem
consect
Lorem ips
uconsecte
dolor sit a
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Home
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consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
Welcome Back, Emily!
Design
Validation
Style Guide
Sketching
Analytics
Tagging
Engineering
Feasibility Reviews
Production
Design
Usability
Analysis
Visual
Design
UI
Design
Conceptual
Direction
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 4
PRODUCT MAP &
MOBILE STRATEGY
REPORT
Doctor Finder
Search
Location-Aware
Filters
Location
Specialty
USER
FLOWS
SURVEY RESULTS
& STRATEGY
DOCUMENT
PERSONAS
User Story
Generation
Tim
The details user.
male, 35, pilot
Judy
The long-time user.
female, 55, retired
David
The new user.
male, 42, police officer
PROJECT
KICKOFF
User Surveys
high level
REQUIREMENTS
& VISION
CONTENT
AUDIT REPORT
Synthesize
research findings
CONCEPTUAL
DIRECTIONS
Discovery &
Strategy Presentation
Explore
Focus
User
Interviews
Production
Design
UI
Design
Visual
Design
Usability
Analysis
Asset Slicing
Title
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
MOCKUPS
high-fidelity visuals
Iterative design
review & critique
interactive
PROTOTYPE
Lorem
consect
Lorem ips
uconsecte
dolor sit a
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Home
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
Welcome Back, Emily!
Design
Validation
Style Guide
Sketching
Analytics
Tagging
Asset Slicing
WIREFRAMES
user interaction & flow
Title
Title
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
MOCKUPS
high-fidelity visuals
Iterative design
review & critique
interactive
PROTOTYPE
Lorem
consect
Lorem ips
uconsecte
dolor sit a
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Lorem consect
Home
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit Proin.
Lorem ipsum dolor sit amet.
Welcome Back, Emily!
Design
Validation
Style Guide
Sketching
Analytics
Tagging
Engineering
Feasibility Reviews
Production
Design
Usability
Analysis
Visual
Design
UI
Design
Conceptual
Direction
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 5
RESEARCH
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Product Map
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
UI Design
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Visual Design
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Production - Assets
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Production - Style Guide
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Prototypes
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 12
USER TESTING
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™
Client Communication
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 14
TOOLS WE USE
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 15
TESTING
products once they’re in use
Challenges…
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 16
BUDGETS &
TIMELINES
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 17
DIRECT
COMMUNICATION
with our developers
Things I like…
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 18
CONTINUOUS
LEARNING
about different users & industries
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 19
COMPANY CULTURE
BEER:30, Team Lunches & R&D
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CONFIDENTIAL
| WE TAKE MOBILE PERSONALLY™ 20
DESIGN THINKING