Adding Analytics to your mobile apps

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Adding Analytics to your mobile apps

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Why?

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Why? “If you can't measure it, you can't manage it.” “Not all mobile devices are created equal – one size won't fit all with your mobile strategy.” “Meaningful Mobile Analytics: Reach a Customer by Moving to Upstream, Downstream and Device Info” “Analyze, personalize, optimize – lather, rinse & repeat.”

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Somebody kill me when I start talking like that

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Better info on how your app is used, your audience, where, how long.

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Without analytics, you’re kinda in the dark

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Average rating: 4.5

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YOUR APP IS FREAKING AWESOME!!! Photo Credit: Flickr User: Sebastian Fritzon

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YOUR APP IS A FREAKING PIECE OF *#&% !! Photo Credit: Flickr User: Sebastian Fritzon

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With analytics..

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Better info on how your app is used, your audience, where, how long. ( I may have mentioned this)

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For the CMO Apps are a branding exercise You want to know how well it is working, right?

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For the CFO Was every feature worth it? Does an area require more investment, or giving better value for money? Will we add to it/dump it? Photo Credit: Flickr User: freefotouk

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For the App Developer Where has your app reached? What devices, o/s versions does it run on? Are there problem areas? Photo Credit: Flickr User: M. Keefe

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What Kind Of Information, Exactly?

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Sessions

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Users

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Usage Length

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User Paths

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Sessions Per Week Frequency of Use User Retention Languages Geography Gender Devices Carriers O/S Errors

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And, then you can slice it however you like

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Analytics for debugging? Really?

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We Expect this

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We Expect this But WTF?

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How? •Sign up at ﬂurry.com •Add your app - gets an App Key •Download library •Simple code insertions

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import com.flurry.android.FlurryAgent; public class MyActivity extends Activity { @Override protected void onStart() { super.onStart(); FlurryAgent.onStartSession(this, "[YOUR FLURRY KEY]"); } @Override protected void onStop() { super.onStop(); FlurryAgent.onEndSession(this); }

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FlurryAgent.logEvent("SomethingInteresting");

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FlurryAgent.logEvent("SomethingInteresting"); Map params = new HashMap(); params.put("section", "cars"); FlurryAgent.logEvent("search", params);

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FlurryAgent.logEvent("SomethingInteresting"); Map params = new HashMap(); params.put("section", "cars"); FlurryAgent.logEvent("search", params); Map params = new HashMap(); params.put("number_of_partners", "57"); FlurryAgent.logEvent("intrusive", params);

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Photo Credit: Flickr User: David Maddison

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Enough Already, Show me something interesting

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Ofﬁcial Launch 24th January

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34,000 Users

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514,000 Sessions

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Average Time: 2.7 Minutes

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35 Unique Operating System Versions

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154 Different Devices

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Of the 5 most popular devices..

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Of the 5 most popular devices.. ..4 Are made by

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Number 5... is a Sony Ericsson...

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Number 5... is a Sony Ericsson... ..but its share is just 6.3%

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The Latest Version of Android

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The Latest Version of Android Accounts for just 0.83% of use

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The vast majority of users speak English..

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The vast majority of users speak English.. 2.7% have a primary language of Polish

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As a group, this may sound small...

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As a group, this may sound small... ..but it is as signiﬁcant as.. 110 of the 154 devices.

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As a group, this may sound small... ..but it is as signiﬁcant as.. 25 Of the 35 O/S versions.

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Cool, eh? Imagine what we’ll know in a year

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Your Turn; What can I answer?

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Your Turn; What can I answer? http://tapadoo.com [email protected] twitter: @dermdaly