Casting Off Our Desktop Shackles

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Casting Oﬀ Our Desktop Shackles Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/desktop-shackles http://www.ﬂickr.com/photos/theroadisthegoal/372137752/

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Follow along @grigs_talks bit.ly/desktop-shackles After event: @grigs http://www.ﬂickr.com/photos/stevegarﬁeld/4247757731/

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ere is no mobile web. http://www.ﬂickr.com/photos/robboudon/6035811624/

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I’m con icted. http://www.ﬂickr.com/photos/tudor/4324056624/

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ere are valid reasons to question mobile context. And despite that, I can’t help but feel… http://www.ﬂickr.com/photos/bourguiboeuf/5364614975/

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http://www.ﬂickr.com/photos/lintmachine/2306383943/ We’re limiting ourselves.

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http://www.ﬂickr.com/photos/quinnanya/4599750124/ 1. Mobile doesn’t mean taking things away.

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How Do I Add an RSS Feed to My RSS Reader? Don’t Skip Core Functionality

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1024 x 768: Still No Way to Add RSS

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URLs should go to content, not mobile home.

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http://xkcd.com/869/

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Why go to the desktop web?

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Great mobile site. Good luck nding it.

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But if there’s one thing I’ve learned in observing people on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile - especially when it’s their only or most convenient option. —Luke Wroblewski lukew.com/ﬀ/entry.asp?1333 http://www.ﬂickr.com/photos/emmacox/6095336904/

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http://www.ﬂickr.com/photos/brunauto/5062644167/ 2. Our vision of mobile context is often wrong.

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80% during misc downtime 76% while waiting in lines 62% while watching TV 69% for point of sale research http://www.ﬂickr.com/photos/missmeng/5327470961

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TMI: 39% use phone on the toilet.

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Yes, we can’t know the mobile context. http://www.ﬂickr.com/photos/timcaynes/158599960/

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But that doesn’t mean mobile isn’t unique and powerful. http://www.ﬂickr.com/photos/sparktography/2485147794/

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Mobile as the 7th Mass Media?

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1. Printing press http://www.ﬂickr.com/photos/buschap/3917984966/

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2. Recordings http://www.ﬂickr.com/photos/taviona/278461610/

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3. Cinema http://www.ﬂickr.com/photos/m4tik/4687194723/

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4. Radio http://www.ﬂickr.com/photos/kt/249301268/

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5. Television http://www.ﬂickr.com/photos/simon_aughton/2178768452/

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6. Internet http://www.ﬂickr.com/photos/lecates/454787692/

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7. Mobile http://www.ﬂickr.com/photos/djwudi/382030798/

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Mobile’s Eight Unique Abilities http://www.ﬂickr.com/photos/pedestriantype/4789244416/

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http://www.ﬂickr.com/photos/fchouse/2829381653/ 1. PERSONAL 63% do not share phone

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2. PERMANENTLY CARRIED ~50% of US admit to sleeping with phone http://www.ﬂickr.com/photos/kk/3615287378/

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3. ALWAYS ON http://www.ﬂickr.com/photos/gilderic/3517477267/

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4. BUILT-IN PAYMENT CHANNEL

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5. CREATIVE IMPULSE http://www.ﬂickr.com/photos/d_a_v_i_d_m_/246298437/

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http://www.ﬂickr.com/photos/memotions/259656126/ 6. ACCURATE MEASUREMENT

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http://www.ﬂickr.com/photos/mythoto/1234638761/ 7. SOCIAL CONTEXT

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8. AUGMENTED REALITY http://issuu.com/mkparsley/docs/ikea

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Mobile is the most borg-like technology we’ve ever seen

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Inspiring http://www.ﬂickr.com/photos/asphericlens/5661878892/

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“When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, ‘ritual’, and often constrains the new medium. Over time, the new medium develops its own conventions, throwing oﬀ existing conventions that don’t make sense.” —John Allsopp, Dao of Web Design

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What are we borrowing from the previous medium—the PC Internet—that doesn’t make sense for mobile?

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And can an article written for a previous medium really be the key to a new one?

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“ e history of mobile phones has been a long slow process of copying what works on the desktop and then sheepishly realizing that it just doesn’t quite work right.” —Scott Jenson

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320 px Too much focus on the smaller screen.

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Why do we need to look at our phones to get directions? One vibration for left. Two for right. http://www.ﬂickr.com/photos/williamhook/4225307113

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Old saying in mobile: Asia is two years ahead… http://www.ﬂickr.com/photos/romainguy/3673700251/

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of Europe which is two years ahead… http://www.ﬂickr.com/photos/djou/2079730487

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of the United States. http://www.ﬂickr.com/photos/davearquati/459024208/

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“My impression is that there was no computers anymore. Only tablets and phones.” “Some Apple devices, but not that much. Most of the smartphones are Samsung and HTC phones (no surprise here), but also a *lot* of feature phones and not-that-smart-phones (old smart phones). ”

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It’s fairly certain that the highest-value use will stay predominantly on desktop. —Jakob Nielsen http://www.ﬂickr.com/photos/dplanet/82899080/

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Most complex tasks have vastly better user experience on the desktop and thus will be performed there. I'm talking anything from researching your next car purchase to learning about a new medical condition (and its associated pharmaceuticals) to managing your investment portfolio. Yes, you might enter a stock trade with your broker's mobile app, but you'll research new mutual funds on the desktop. —Jakob Nielsen

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http://www.millennialmedia.com/wp-content/images/mobilemix/MM-MobileMix-Dec2010.pdf

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Unlimited Voice, Text and Web for $40/mo.

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http://www.ﬂickr.com/photos/acaben/541334636/ e Post-PC Era Didn’t Start with the iPad

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It started in Asia with mobile phones and spread to developing countries. http://www.ﬂickr.com/photos/jamesjustin/3914923307

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Connections (millions) % Total YoY Growth % Largest Market Asia-Paciﬁc 3,019 50% 17% China (961M) Africa 648 11% 18% Nigeria (99M) Americas 627 10% 11% Brazil E.Europe 541 9% 6% Russia (231M) W.Europe 539 9% 3% Germany (112M) USA/Canada 367 6% 9% USA (340M) Middle East 330 5% 11% Iran (82M) World 6,071 100% 13% GSMA Predictions for End of 2011

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Oﬃcially #2 mobile region. “Out of every 100 people, 65 have some form of mobile connectivity.”

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Africa has more in common with Asia than Asia does with the United States. http://www.ﬂickr.com/photos/ict4d/3068105816/

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slideshare.net/CMSummit/ms-internet-trends060710final

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nytimes.com/2011/04/18/technology/18mobile.html anks Steve Souders!

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nytimes.com/2011/04/18/technology/18mobile.html anks Steve Souders!

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20% of Kenya’s GDP sent through mobile banking. http://www.ﬂickr.com/photos/kiwanja/3169447879

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We often get asked how much to add mobile to desktop. It should be the opposite. http://www.ﬂickr.com/photos/stephenhackett/3728570312

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Mobile is the most important technology since the printing press. http://www.ﬂickr.com/photos/rhadley/3527304106/

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UN urging more mobile for developing countries.

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A 2005 London Business School study found that for every additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming

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Saﬀron uprising

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Cellscope puts microscopes in remote areas.

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World changing tech. Not just for the aﬄuent.

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Afghan Women Tolerate Beating for Cell Phones in Emerging Market Tanzanian farmers report improved yields via SMS 3 million poor in Africa and South Asia to gain access to mobile phone numbers India Turns to Mobile Phones in Bid to Improve Vaccination Rate U.N. plan provides mobile numbers to poor with Cloud Number Information helps combat food insecurity in Kenya Cambodia: Using text messaging as weapon in malaria war Android Phones Help Poor Farmers in Uganda World changing tech. Not just for the aﬄuent.

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Want more? Textually.org

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Support MobileActive.org

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http://dstorey.tumblr.com/post/10045571079/mobiledominance

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According to California-based mobile-banking innovator Carol Realini, executive chairman of Obopay: “Africa is the Silicon Valley of banking. e future of banking is being de ned here… It’s going to change the world.” http://www.guardian.co.uk/technology/2011/jul/24/mobile-phones-africa-micro nance-farming

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http://www.ﬂickr.com/photos/whiteafrican/2888960873

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And really, is the United States that diﬀerent? Or is the story simply not being told? http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-only

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Understanding mobile as the primary and sometimes only device… http://www.ﬂickr.com/photos/e4a-2030/5106562313

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is diﬃcult when we spend so much time on our PCs. http://www.ﬂickr.com/photos/goobi/4021009835/

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Word Lens

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A9 Flow Powered by Amazon

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Polar Rose. Bought by Apple.

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27 • Location detection: GPS, WiFi, cell towers • Orientation: direction from a digital compass • Device positioning & motion: from an accelerometer • Audio: input from a microphone; output to speaker • Video & image: capture/input from a camera • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • RFID reader: identify & track objects with broadcasted identifiers • Multi-touch sensors • Haptic feedback: “feel” different surfaces on a screen • Biometrics: retinal, fingerprint, etc. • Push: real-time notifications “instant” to user Sensor Capabilities We’re just scratching the surface of what these sensors can do. Highly recommend Luke Wroblewski’s First Person User Experience Presentation at http://www.lukew.com/presos/preso.asp?21

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Is there a mobile web? http://www.ﬂickr.com/photos/robboudon/6035811624/

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http://www.ﬂickr.com/photos/robboudon/6035811624/ Is mobile a new mass media?

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http://www.ﬂickr.com/photos/robboudon/6035811624/ What about mobile web?

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If mobile is a new medium, then the mobile web is a bit of a half- breed – it is part mobile medium and part internet medium so it inherits traits from both. —Tim Kadlec

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http://www.ﬂickr.com/photos/meredithfarmer/377846740/

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A common element in many of the more futuristic stories are devices that are most comparable to mobile phones – always with you, always on. ey don’t stop there though. ey respond to context of environment and adapt based on the users behavioral history – they create a truly personalized and responsive user experience regardless of the situation. —Tim Kadlec

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