Marketing 450 Guest Lecture

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Marketing 450 Guest Speaker

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Hi, I’m Nathan Smith. I work at as a designer + front-end dev.

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My knowledge of Internet marketing is purely accidental

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I code, design, and write

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BA in Social Sciences Washington State University Master of Divinity Asbury Theological Seminary But not trained in web-dev, either

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– Be culturally sensitive – Consider your audience I did learn two things

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Oriental > Asian American Theodicy > Problem of evil Use appropriate lingo

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Be succinct. Users will make an assessment of your site in fractions of a second.

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Give me locational hints to help me understand where I’ve teleported

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Home page is rarely the point of entry example.com/news/local/city/man-bites-dog.html

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Niche ads generate better click-through

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SEO: Use Semantic HTML

(to name a few)

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SEO: Meta + Link Tags Tells search engines to crawl site: — Also, make sure to have example.com/robots.txt Displayed in search results, if unique: Not as important, but use anyways: Prevent duplicate content penalty:

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Faces of Internet Marketing – Niche entrepreneur – Social media expert – Design/Dev agency – SEO consultancy

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MICHAEL MISTRETTA site – FusionAds.net Entrepreneur. Founded Fusion Ads, a niche advertising network. What makes his story even more inspiring is that he started this business while he was still in high school. Niche Entrepreneur

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GIOVANNI GALLUCCI site – Gallucci.net Self-described “carnival barker” for hire. Has spearheaded numerous online hype campaigns. He also offers social media marketing training for businesses. Social Media Expert #1 result on Google for social media expert

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TOM MCCRACKEN site – LevelTenDesign.com Founded LevelTen Interactive, an agency focused on designing and developing sites for clients using the Drupal CMS. SEO is a byproduct of good content and code. Design/Dev Agency

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BEN FINKLEA site – Volacci.com Founded the SEO ﬁrm Volacci, with a speciﬁc focus on Drupal optimization. Notable clients include Acquia.com which raised $15 million venture capital funding. SEO Consultant

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Beware the backlash of gimmicks See also – http://mashable.com/2009/06/10/iphone-squarespace/ | http://blogs.zdnet.com/feeds/?p=1283

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Tale of two sites: Both page-rank 6 www.sonspring.com page count: 300+ age: 6 years www.960.gs page count: 2 age: 1 year

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Research before buying domain name Godbit means a small piece of something good in Norwegian, especially in reference to food. – Jørgen Arnor Gårdsø Lom

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wordpress.org textpattern.com drupal.org SIMPLE ROBUST FLEXIBLE Which CMS should I use?

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Questions? Keep in touch: – http://twitter.com/nathansmith – http://slideshare.net/nathansmith – http://www.linkedin.com/in/nathan