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RYAN FREITAS DESIGNING FOR CONTEXT NATE BOLT LEAH BULEY BEN FULLERTON ANDREW CROW SXSWi 2012

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RYAN FREITAS DESIGNING FOR CONTEXT NATE BOLT LEAH BULEY BEN FULLERTON ANDREW CROW SXSWi 2012

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RYAN FREITAS DESIGNING FOR CONTEXT NATE BOLT LEAH BULEY BEN FULLERTON ANDREW CROW SXSWi 2012

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WELCOME

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#DFORC DFORC.ORG

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1995

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DECISION THEORY & ADAPTIVE SYSTEMS GROUP

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DECISION THEORY & ADAPTIVE SYSTEMS GROUP

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MISUNDERSTOOD ANIMATED PEDAGOGICAL AGENT OR SPAWN OF SATAN? - ROBOTICS ZEITGEIST BLOG “

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RESEARCH OUT OF CONTEXT

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AND THAT WAS 17 YEARS AGO AND BASICALLY ONE CONTEXT

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TODAY

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“WAYS IN WHICH TO DESIGN PRODUCTS AND SERVICES FOR DIFFERENT LOCATIONS, ENVIRONMENTS, RELATIONSHIPS AND PRODUCT ECOSYSTEMS.

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REJECT 1:1 MAPPING

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WHAT SHOULD WE BE AWARE OF WHEN DESIGNING FOR CONTEXT?

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TIME LOCATION FORM & TECHNOLOGY BRANDS & RELATIONSHIPS ECOSYSTEM

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TIME DESIGNING INTERACTIONS FOR DIFFERENT LENGTHS OR INSTANCES OF TIME

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ECOSYSTEM THE BIGGER PICTURE OF ECOSYSTEMS

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Mint

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LOCATION HOW DO WE ACCOMMODATE AND EMBRACE VARIOUS LOCATIONS?

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Tax Online Accountant

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FORM & TECHNOLOGY WHAT ABOUT SCREEN SIZE, INPUT METHODS, TECHNICAL CONSTRAINTS?

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SnapTax

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BRAND & RELATIONSHIPS ONE CONVERSATION, MULTIPLE APPORACHES

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GoPayment

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WHAT HAVE WE LEARNED?

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@RYANCHRIS @BOLTRON @UGLEAH @BENFU @ANDREWCROW ON TWITTER THANK YOU FOR YOUR ATTENTION