Short Feedback Loops: The Key to Building Innovative Products

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SHORT FEEDBACK LOOPS: THE KEY TO BUILDING INNOVATIVE PRODUCTS WITH WITH JOHANNA ROTHMAN - MANAGEMENT CONSULTANT, ROTHMAN CONSULTING GROUP OCTOBER 19, 2022 AT 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST Product Management Today Empowering you to Empower Them Rayvonne Carter Webinar Coordinator, Product Management Today

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WITH WITH JOHANNA ROTHMAN - MANAGEMENT CONSULTANT, ROTHMAN CONSULTING GROUP SHORT FEEDBACK LOOPS: THE KEY TO BUILDING INNOVATIVE PRODUCTS

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Short Feedback Loops: The Key to Building Innovative Products Johanna Rothman @johannarothman www.jrothman.com

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© 2022 Johanna Rothman @johannarothman Innovation Outside In and Inside Out • Organizational strategy: problems we solve for which customers • Project and product portfolio: choices about which products to develop when • Every team’s product development 8

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© 2022 Johanna Rothman @johannarothman Questions for the Chat • Please answer these questions in the chat: 1. How often do people collaborate on work, so two or more people work on the same piece of work? (Reduce WIP) 2. How often do you fi nish a feature? (approximately, because this is an indicator of throughput) 3. How often do you feel pressure to start more work? 15

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© 2022 Johanna Rothman @johannarothman Little’s Law Explains Duration • The more work you have in progress, the longer it takes to fi nish it. • That increases the average lead time (cycle time) • This holds true at all levels of the organization 16 Average Lead Time = Average Work in Progress Average Throughput

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© 2022 Johanna Rothman @johannarothman Dynamics of Little’s Law • The longer the team takes to deliver something, the more pressure to create larger and more extensive product plans (‐WIP, ‑throughput, ‐cycle time) • The more product plans, the more pressure the team feels to increase throughput. They often start more work (‐WIP) • Increased WIP delays all work they fi nish in any given time (‑ throughput, ‐ cycle time) • The lower throughput, the longer everything takes (‐cycle time) • Everything takes longer. (‐cycle time) 17 Average Lead Time = Average Work in Progress Average Throughput

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© 2022 Johanna Rothman @johannarothman Product Building Feedback Loops • Start faster with a shorter backlog • Get to done faster with: • Smaller stories • Collaboration • Release often to get feedback 20

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© 2022 Johanna Rothman @johannarothman Roadmap Feedback Loops • Initial product strategy is an experiment! • Can change the backlog as often as: • Team completes a feature & demos • Customer offers feedback • Rolling wave planning, not big honking roadmaps 21

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© 2022 Johanna Rothman @johannarothman Back-of-the-Napkin Feature Cycle Time Calculation • You can measure cycle time with a value stream map • Or, ask: • How many stories, fi xes, or anything else does the team typically fi nish in one, two, three, or four weeks? • Is your cycle time where you want it to be? 23

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© 2022 Johanna Rothman @johannarothman Back-of-the-Napkin Roadmap Cycle Time Calculation • How much do you already have planned? • When can you decide to deviate from that plan? (roadmap cycle time) • Options for better roadmap cycle time: • Plan less in advance • Commit to “how little” and pull from below 24

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© 2022 Johanna Rothman @johannarothman Product Roadmaps Are Not Like Car Roadmaps • How much rolling wave backlog planning does your org do now? • Too many product people use roadmaps that look like Gantt charts. Instead, choose one small MVP and then pull more work • (See the series that starts here: https://www.jrothman.com/mpd/ 2022/06/why-car-roadmaps-are-not- the-same-as-product-roadmaps- part-1/) 25

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© 2022 Johanna Rothman @johannarothman Use Cycle Time for Durations, Never Story Points • Story points do not predict duration: • Ideal time • No understanding of essential and accidental complication • Does not account for delays • Cycle time does predict duration, especially when you measure over time 26

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© 2022 Johanna Rothman @johannarothman How Does Your Team Work? • Collaborate as in mobbing? ( fl ow ef fi ciency, fastest way to work) • Cooperate as in work together? • Totally separately? (resource ef fi ciency, slowest way to work) 27 Flow e ffi ciency

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© 2022 Johanna Rothman @johannarothman Fast Feedback for Innovation • Start one thing. • Finish it. • Do that again until you satisfy the customer. • Shorten all the feedback loops 35 Average Lead Time = Average Work in Progress Average Throughput

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© 2022 Johanna Rothman @johannarothman What Product People Can Do • Ask team members to collaborate to reduce the team’s WIP. • Help the team pay attention to WIP. Ask: “What will help us get this story to done today?” • Instead of long roadmaps and large backlogs, ask: “How little can we do and still get a valuable result that will tell us what to do next?” • Monitor your leaders’ decision cycle time. Manage your WIP to support reduced organizational WIP 36

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© 2022 Johanna Rothman @johannarothman Let’s Stay in Touch • Pragmatic Manager: • www.jrothman.com/ pragmaticmanager • Please link with me on LinkedIn • Based on this post: https:// www.jrothman.com/mpd/2020/12/ multiple-short-feedback-loops-support- innovation/ • More information at https:// www.jrothman.com 37

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Management Consultant, Rothman Consulting Group Johanna Rothman /in/johannarothman/ Q&A Rayvonne Carter Webinar Coordinator, Product Management Today /in/rayvonnecarter/ @ProdMgmtToday productmanagement today.com jrothman.com/blog/mpd/