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What I got out of Cog Sci
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MY WHOLE COMPANY is based on this class
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Research & Creativity
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Tony Fadell
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Every person on the team should be treated like an artist. “ ”
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Edwin H. Land
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Market research is what you do when your product isn’t any good. “ ”
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What are ways companies conduct research?
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60 years ago o hai, faye
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user researcb tools 20 years ago
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Twitter
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People lie less at home
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What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits
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What we did for The New York Times and Best Buy •$40 Webcam •Free Livestream account •Observed mobile users in-store and in a lab
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DUAL LENS STREAMING FIELD RESEARCH • Livestream • Flip Cam RIP • It’s the view finder, silly • Actual duct tape
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Good Research
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1) Mix tools 2) Native environment and time 3) Stream live
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The Work
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If you’re asking people for their money, you shouldn’t time out.” - Jeff, User #6 “
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Mike. Architect and AutoCAD Customer. 10 Years. 20-‐40 hours per week.
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12,000 hours of his life
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The Myth: Geniuses have genius ideas that turn into genius products.
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The Truth: Great Ideas come from Other Great Ideas
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More Truth: Imaginative research facilitates invention.
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Explode What helicopters do in action movies Some thoughts on metrics
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Research Context the right way •expand notion of what research is •build •behavior •time-aware
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TEN YEARS. EIGHT PEOPLE ONE BOOK ONE ROBOT
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10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 165 ORGANIZATIONS 64,000 HOURS
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BUY THIS BOOK
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SOCIAL IMPACT OF TECHNOLOGY
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WANNABE CREATIVE
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A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE
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SF TO PARIS IN TWO MINUTES
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USABILLA Clicks & Questions Heatmaps You do your own recruiting $49 - $199
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TITLE TEXT LOOP11 (UN-MODERATED)
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WHAT WE USE. A LOT. • Ethnio + GTM + iShowYouHD • Usabilla + Loop11 + Usertesting.com
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http://remoteresear.ch
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THE FUTURE?
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THE FUTURE.
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Mobile On Demand Research?
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AirPlay Mirroring
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PORTABLE RESEARCH
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“I PAID TO SEE THE WHOLE ACTOR”
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@boltron nate@boltpeters.com