What makes a brand successful?
What do you know about them?
How do they make you feel?
What's their message?
Slide 7
Slide 7 text
Transforming
your online presence
Slide 8
Slide 8 text
Digital Branding
Website
Social Media
Newsletters
Industry specific communities
Email signature and style
Video
Photography
Slide 9
Slide 9 text
If your brand was a person, describe
them in 5 words.
If your brand was a person what would
they wear?
How does someone feel when they spend
time with your brand, assuming they are
a person?
Slide 10
Slide 10 text
Tip #1
Be goal-focused!
3 key questions
1 vital test!
Measure it.
Slide 11
Slide 11 text
Tip #1 Be goal-focused!
Slide 12
Slide 12 text
Tip #2
Be user-friendly!
Remember...
Don't make me think!!!
Slide 13
Slide 13 text
Tip #2 Be user-friendly
Slide 14
Slide 14 text
Tip #3
Invite people to
come in...
...not just window shop!
Slide 15
Slide 15 text
Tip #3 Invite people to come in
Slide 16
Slide 16 text
Tip #4
Ask 'why?'
& 'what?' a lot!
Content
Graphics
Slide 17
Slide 17 text
Tip #4 Ask “why?” & “what?” a lot!
Slide 18
Slide 18 text
Tip #5
Drive traffic
to your brand!
Be creative
Don't waste time & money
Slide 19
Slide 19 text
Tip #5 Drive people to your site!
"Social media is like teen sex.
Everyone wants to do it. No one
actually knows how. When
finally done, there is surprise it's
not better."
As overheard & tweeted by
Avinash Kaushick, Google Analytics Evangelist
Slide 20
Slide 20 text
Social media tips:
Who are you talking to?
What is your goal?
How many words do you
have?
What is their best response?
How do you want to measure
it?
Slide 21
Slide 21 text
What are your goals for your digital
brand?
What is your message?
Discuss who you are talking to online and
what you hope they are hearing.
Slide 22
Slide 22 text
LOVE
Slide 23
Slide 23 text
Releasing your creative
genius!
Slide 24
Slide 24 text
Everyone can be creative.
There is no one normal way to be
creative.
“... apparently unrelated things become interesting
when we start fitting them together ...”
John Kouwenhoven
(Mathematician)
Slide 25
Slide 25 text
Some attributes of creativity:
Challenging assumptions
Being receptive to new ideas
Recognising similarities or differences
Making unlikely connections
Taking risks
Building on ideas to make better ideas
Looking at things in new ways
Taking advantage of the unexpected
Taking chances
Excerpt from “The art of looking sideways” by Alan Fletcher.
Slide 26
Slide 26 text
Write down the three attributes that you
feel you have most strongly.
Write down the three attributes that you
feel you don't have.
Now stand up!
Slide 27
Slide 27 text
No content
Slide 28
Slide 28 text
No content
Slide 29
Slide 29 text
No content
Slide 30
Slide 30 text
The letter 'A'
Jessica Hische
dailydropcap.com
Slide 31
Slide 31 text
Generating ideas
Know your tools - physical, mental, technology,
literary, scientific etc
Focus vs free-form
Have courage!
Slide 32
Slide 32 text
In 3 groups, made up of complementary
creative types, come up with an idea to
make money from a bag of popcorn.
How many ideas can you come up with?
Which one feels the best?
Do you all agree?
Slide 33
Slide 33 text
Creativity in business
Your competition is everyone else.
Creativity gives you the edge on your competitors.
Slide 34
Slide 34 text
No content
Slide 35
Slide 35 text
“Think lateral not literal
Be inspirational not
informational”
Steve Edge
Slide 36
Slide 36 text
Trust your creative gut instinct.
“God … invented the giraffe, the
elephant, the cat … He has no real
style. He just goes on trying
things.”
Pablo Picasso
Slide 37
Slide 37 text
Creativity and personal brand.
Creativity and corporate brand.
“People's lives don't revolve
around your brand, they
revolve around life.”
Mike Arauz
Slide 38
Slide 38 text
Communicate creativity in your
industry / sector.
Do it differently
Act with authenticity
Be memorable
Find your voice
Slide 39
Slide 39 text
“The man who can't
visualize a horse
running on a tomato
is an idiot.”
André Breton