Building block for PR Video

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Ste en Tiedemann Christensen CTO & Co-founder @ste entchr ste [email protected]

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(I have slides. I have a story in mind. But please, break in and ask questions....)

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(Best practise)

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PLAN BUILD USE IMPROVE > > >

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PLAN BUILD USE IMPROVE > > >

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We’re conditioned to misunderstand video

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Reach Channels

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Who is your audience? What do you want your audience to do? Which experience and content will make that happen? What is success?

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PLAN BUILD USE IMPROVE > > >

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IT’S QUITE EASY TO BUILD WEB SITES IT’S SURPRISINGLY HARD TO BUILD VIDEO-CENTRIC WEB SITES

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(building blocks)

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(the last orphan child)

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stand-alone player full videosite vs

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the videosite

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the branded player

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tight integration all screens branded player the videosite BUILD OUT A VIDEO UNIVERSE THAT YOUR STAKEHOLDERS WILL WANT TO RETURN TO

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PLAN BUILD USE IMPROVE > > >

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Embedding Social sharing Subscriptions Podcasting Video SEO Distributions Push notiﬁcations Media centers USE THE VIDEOSITE AS AN ANCHOR TO ENGAGE AND MAINTAIN THE AUDIENCE

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Embedding Social Sharing Subscriptions Podcasting Video SEO Distribution Push notiﬁcations Media Centers

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PLAN BUILD USE IMPROVE > > >

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dogma

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IMPROVE BY TRACKING METRICS THAT ACTUALLY MATTER TO YOUR BUSINESS ACTIONS Do loads convert to plays? Are viewers clicking ads? ENGAGEMENT Are visitors only watching 30%? What is the optimal clip length? RETURNS How many views per session? Is my audience returning? SOCIAL Are videos being shared? Which sources are converting? VALUE The value of a view? Of a minute? What is the return on investment?

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PLAN BUILD USE IMPROVE > > >

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Customer service Marketing campaigns Tra c generation Competitions Sales support Knowledge sharing Journalism Branding Internal communication Trainings Events + Conferences Product demonstrations Media Archives Documentation 23 VIDEO MAKES VIDEOSITES AVAILABLE FOR COMPANIES AND ORGANIZATIONS

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Your own design Your own video player Your own domain Analytics and tracking Social distribution Section and subtitles Unlimited uploads Upload once, play anywhere Native mobile and HTML5 Playﬂow and advertising Open upload Access control Built-in CDN Secure, OAuth-based API ... TO HELP BUILD A RELATIONSHIP TO YOUR AUDIENCE THROUGH VIDEO

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http://video.kglteater.dk http://tv.kilroy.eu http://video.eu2012.dk http://video.vestas.com http://www.novozymes.tv http://b-roll.novozymes.tv http://video.dbu.dk http://video.nextconf.eu EXAMPLES...

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the barriers

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(so, what are we launching?)

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free enterprise (innovation) (features)

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free enterprise (innovation) (features) 23 Video

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FROM ENTERPRISE CUSTOM-BUILT SOLUTIONS TO...

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Full control over your video content Your own domain and design Running from your own domain Built for the relationship with your own audience FULL FLEXIBILITY FROM ENTERPRISE CUSTOM-BUILT SOLUTIONS TO...

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FROM COST PER USER, PER MODULE, PER VIDEO, PER SERVER TO...

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Unlimited number of videos Unlimited number of users Unlimited length of videos Unlimited control of your own content UNLIMITED FROM COST PER USER, PER MODULE, PER VIDEO, PER SERVER TO...

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FROM BUSINESS CASES AND DEVELOPMENT BUDGETS TO...

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Free and full 14-day trial No software to install Upload all video formats Play on all platforms GETTING STARTED IMMEDIATELY FROM BUSINESS CASES AND DEVELOPMENT BUDGETS TO...

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FROM COMPLEX PRICE MODELS TO...

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Knowable, ﬁxed budget No extra licenses or modules All features and upgrades included Room to experiment and event to fail ONE PRICE FROM COMPLEX PRICE MODELS TO...