Slide 4
Slide 4 text
The
cost
of
degraded
performance
“According
to
a
2008
Aberdeen
Group
study,
a
1-‐second
delay
in
page
load
Ome
equals
11
percent
fewer
page
views,
a
16
percent
decrease
in
customer
saOsfacOon,
and
a
7
percent
loss
in
conversions.
In
dollar
terms,
this
means
that
if
a
site
typically
earns
$100,000
a
day,
this
year
you
could
lose
$2.5
million
in
sales
for
every
second
slower
your
site
is
compared
to
last
year
(or,
for
that
ma7er,
compared
to
your
compeOtor’s
website).”
-‐-‐
Web
Load
Tes+ng
for
Dummies