What is User Experience?

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WHAT IS USER EXPERIENCE? Pradeep Nayar Dec 16, 2011

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ABOUT ME • User Experience Principal at Tribune Company, Chicago • Worked on several websites, web apps, mobile websites, iPad/iPhone/Android/Win 7 phone & tablet apps • 1999: Graduated with a B.E (Computer Science) • 2002: Gradated with a M.S (Computer Science) • Worked as a back-end Java developer • Moved to front-end (Ajax) development • Stumbled upon this thing called “User Experience”. • Obsessed about product design, user interfaces and solving problems @designonmymind

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TOPICS I WILL COVER... • What is USER EXPERIENCE? • Core UX principles • What is User-Centered Design? • Parts of UX • Some examples • How do you get in to the field of UX?

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WHAT IS USER EXPERIENCE?

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UX is the art & science of making better products for consumers.

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UX is the art & science of making better products for consumers.

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UX is the art & science of making better products for consumers.

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UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.

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UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.

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Don Norman Coined the word “User Experience” in the 90s

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UX PRINCIPLE #1 Know your user.

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Developer Consumer Business Owner

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I have an idea! Developer Consumer Business Owner

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Developer Consumer Business Owner • Business goals • How to make $$$$

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Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$

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• Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$

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Develops product • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$

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What the %&^%!? • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product

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Who focuses on the consumer? • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product

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• Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ UX Professional Develops product

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• Consumer needs • Bridges consumer needs, business goals & technical feasibility UX Professional • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product

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Business Goals Technical Goals FIND THE SWEET SPOT User Goals UX

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UCD - USER CENTERED DESIGN UCD is the art & science of making products around the consumers.

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UX PRINCIPLE #2 Never assume your user needs.

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Aren’t we consumers too? Not Always.

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Aren’t we consumers too? You have a vested interest in the product.

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PARTS OF USER EXPERIENCE

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{ UX User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design PARTS OF UX

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PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment

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PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Surveys • User Interviews • Competitive Analysis

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PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Usability Testing • Cognitive walkthrough • Heuristic Evaluation

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PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment

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PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment

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UX IN PRACTICE

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HOW DO YOU GET IN TO UX? • Consider incorporating UX in your projects. • Read about it (Books, Blogs, Podcasts, Videos) • Higher education (Masters, Certifications from HFI)

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Questions & Comments prad.nayar@gmail.com

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Thank You :-)