Demystifying User Experience

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Demystifying User experience Uday M. Shankar IIT Chennai r March 2011

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udayms acrossthinlines.com - linkedin - twitter - facebook - skype – about.me Owns Prototyping at Yahoo developer turned designer UX Evangelist for twelve years

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Typical user unforgiving No prejudice short attention expect things to just work would compare options

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You may disagree!

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U have Heard these

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Where do I start?

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The Basics

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Behavior is a function of the Person and his or her Environment.

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Here is a Fact!

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Goes beyond the food

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Innovative Smart & Solves a problem

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Unboxing an Apple Device

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Those mystic privileged beings!

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UI layout

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Behavior definition

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Add life to design

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Helps users find stuff

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Understand needs

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Think Globally

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Not about philanthropy

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They write stuff

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Yeah...! You too!

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Giving life to dreams

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SEO, Web Analysts etc.

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How to add UX to your product

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*stolen slides ;)

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Great UX is more than good design

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“IF I’D ASKED MY CUSTOMERS WHAT THEY WANTED, THEY’D HAVE SAID A FASTER HORSE”

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“…PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW IT TO THEM.”

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READ THIS

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DESIGN INNOVATIONS

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GMAIL

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FAMILIAR?

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IRCTC, KSRTC & MANY OTHER GOVERNMENT PORTALS

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NIKE

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ADDING MORE

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SPINNING THE SOCIAL ANGLE

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WE KNOW WHAT HAPPENED TO INTERNET EXPLORER

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CREATING ECO-‐SYSTEMS AROUND YOUR SOLUTIONS

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Acknowledgement & Appreciation Google Images & Yahoo! Slideshare - User Experience Design in Business Insurance – Tom Nunes (http://www.slideshare.net/tomnunes) Designing the UX Curve 2.0 – Andy Budd (http://www.slideshare.net/andybudd)

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Any questions? Blog acrossthinlines.com Email [email protected] Twitter @udayms References Google, Slideshare, Flickr