Slide 12
Slide 12 text
• brand continued to evolve - advertising
changed during war time,
supporting the country, the troops
• aim was to get Coca Cola to every soldier for
the same price, no matter where - number of
bottling plants grew, expansion in progress
• a"ter the war, Coca Cola was no longer selling
a product alone - focus on selling positive
feelings, memories—an experience
= positive psychology