Prototyping Mobile Services

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Prototyping voice/sms services For Emerging Markets UDAY M. SHANKAR | @udayms w w w . a c r o s s t h i n l i n e s . c o m

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Who am I? 2 UI/UX Evangelist Presently owns Prototyping function in Yahoo! India UED November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com

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Disclaimer 3 The views expressed in this presentation are the views of the speaker and do not necessarily reﬂect the views or policies of Yahoo! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com

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THINK: MOBILE PHONES Think of what’s available on Mobile Phones 4 November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com

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NOT THESE!!! These are SMART Phones November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 5

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THINK ABOUT THESE Oh Yes! These are still around! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 6

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VOICE & SMS Common features on all phones November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 7

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WHY? November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 8

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November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 9 17 million subscribers added in July 2010 Total wireless subscribers - 652.42 million (2.66% growth) Webdunita.com - goo.gl/ZhQye

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November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 10 27% mobile phones are `internet ready` Only 2 million users `actively` (once a month) access internet on mobile IMAI & IMRB - Pluggd.in - goo.gl/N1ZOo

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WHY IS THIS IMPORTANT? Why Voice & SMS in the times of iPhone & Android? November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 11

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MONEY Do you need more reasons? November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 12

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THE MONEY IS IN EMERGING MARKETS 28 markets. India & China are the leaders. November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 13

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OK...THAT IS ALL BUSINESS Not exactly what I am going to be talking about! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 14

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SMS PROTOTYPING Bit tricky!!! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 15

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DISCLAIMER: THIS IS NOT THE ONLY WAY TO DO THIS!!! Refer back to this PPT online later… November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 16

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You need November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 17 NOWSMS Gateway Windows Server SMS Gateway Server Mobile Phone GSM Modem Capability PHP + MySQL

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This is how it looks November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 18

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Setting it up - Mobile •  Nokia phones do not work here •  Use a Sony Ericsson or Samsung •  I recommend Sony Ericsson K750i •  Connect the phone to PC by USB •  Setup the mobile phone to work with your PC in GSM Modem mode •  Install all drivers and back up data •  Clear your inbox November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 19

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Setting it up - PC •  Install PHP/MySQL stack on your PC •  Download and install NowSMS on your PC - www.nowsms.com •  Create these tables in your MySQL – incoming – outgoing – keywords – responses •  Test your PHP from browser - phpinfo(); •  Test PHP from command line November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 20

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How all this works •  NowSMS intercepts all incoming SMS messages and ﬁres a command in the CLI (command line interface). •  It then takes the output of the command and uses that as the output to reply to the number from which the sms originally came from. •  NowSMS passes incoming message to the command as arguments. •  Now… We do our magic in PHP/MySQL and ensure that we print out what should be sent out. November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 21

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VOICE PROTOTYPING Even more tricky!!! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 22

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You need November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 23 Windows Server Skype PrettyMay Call Center PHP + MySQL Skype International Number Prettymay.net

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This is how it looks November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 24

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Setting it up - Skype •  Install Skype client on your PC. •  Or get a Skype international number and conﬁgure your Skype on the PC to use the international number. •  Install Skype on your mobile phone. •  Create two user ids in Skype – one for the test candidate and one for the service provider. •  Install PrettyMay on the Windows server and create `call-ﬂows`. •  Create and use Audio Files as necessary. November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 25

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How all this works •  When you make a call from Skype on mobile to the Service Provider Id, it rings on the Windows Server. •  The PrettyMay software running on the server intercepts the call and plays audio files according to the flow you have created. •  PrettyMay also listens to DTMF tones received and plays different audio files. •  This makes your voice prototype pretty interactive! November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 26

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November 8, 2010 MODS 2010 | uday m. shankar | @udayms | acrossthinlines.com 27 Email [email protected] Blog Acrossthinlines.com Twitter @udayms udayms.wordpress.com References Google, Slideshare, Flickr QUESTIONS?