Designing
Motion
Make Animation On The Web Extra Awesome!
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I CSS
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Content Layer
Style Layer
Behaviour Layer
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Content
Presentation
Behaviour
Experience
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These changing times
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Experience is now the
material, not ceramic or
plastic.
“
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Liz Danzico, SVA
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Transformitionamations
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ease
linear
ease-in
ease-out
ease-in-out
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ease
linear
ease-in
ease-out
ease-in-out
cubic-bezier
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A B
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{...}
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Animation for UI
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Animation for
storytelling
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Metaphor
What are you imitating?
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Weight & Physics
Light as a feather. Stiff as a board.
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Transference
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The idea that various aspects of the character’s
attributes come together to just feel “right”.
Appeal
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“... it’s easy to forget that when you’re
building a game you’re not just building a
set of rules or a pile of content. You’re
crafting and experience...
Animation happens to be my weapon of
choice to achieve this”
[Mika Mobile blog post]
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Internet != Cartoon
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Are we there yet?
“Point B” isn’t static.
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Semantics Matter
We care about that codestuffs
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The DOM
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New Things!!
yay?
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Fallbacks+
browsers, devices, the future, oh my!
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Multiples &
Workflow
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Content Layer
Style Layer
Behaviour Layer
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Limitations
think of them as your friend. for real.