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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Why your agile ux adoption is failing and what to do about it. Learning to Play UX Rugby flickr.com/photos/educaofisicablog/6008878481/

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 My introduction to Agile...

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 My introduction to Agile...

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 My introduction to Agile...

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 My introduction to Agile... “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Feeding the beast

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 My introduction to Agile... “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Feeding the beast “Yes, we technically delivered all the features this sprint, but looking at the big picture, the design’s an incoherent mess!” Sprint Tunnel-Vision “Our PO’s under pressure to deliver the next release and signing off on features despite crap-ass usability. Help!” Half-Baked UX “Yup, we’re Agile. We’ve been sprinting and doing stories and what- not for about nine months now and are almost ready to start development.” FAUX AGILE

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 “Dude, you’re continuing to play the old waterfall game on an Agile playing field and you don’t even know it. That’s why you keep banging your head against a wall. Gotta learn how the Agile game is played…”

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Traditional Relay Race - Collaboration is not built into the game. - One big crossing of the finish line.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile Rugby Game - Intensive and continuous collaboration is core to the game. - Win the game by reaching the goal line again and again.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 UX Rugby in Practice Team Communication Detailed Design Designing while Building Research

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. Our top goal is to…but what’s most important is that we…tho what we really must do is to…

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. What about…? But I thought… Whaa…? Our top goal is to…but what’s most important is that we…tho what we really must do is to…

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 A Rugby Game Meeting Workshop An intensive passing game across roles/perspectives. Iterating toward shared understanding.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Collaboration-Centered Design A shift toward facilitation as a core skill set.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Collaboration-Centered Design Buy a Feature Cardstorming Collaborative Chartering Design Studio Dotvoting Experience Mapping Ideation Clearinghouse Paired Interviews Product Box Product Road Map Provisional Personas Speed Boat Story Mapping and many more... A shift toward facilitation as a core skill set.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Traditional UX Design, Usability

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile UX Collaboration, Delivery Traditional UX Design, Usability

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile UX Collaboration, Delivery Lean UX Measuring,validating product/market fit. Traditional UX Design, Usability

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile UX Collaboration, Delivery Lean UX Measuring,validating product/market fit. Traditional UX Design, Usability Startup

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Warmup/ Raw Materials Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Cardstorming - Warms up brain and hands. - 3-5 minute timebox. - Each participant writes as many features they can think of on separate stickies. - Becomes a feature palette for sketching.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Warmup/ Raw Materials Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Warmup/ Raw Materials Sketching Timebox Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Sketching Timebox - 5m timebox. - Ensure safety. - Everyone in the room sketches. - Sketch individually. - No rules. - Clarify that this is research, not design.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Warmup/ Raw Materials Sketching Timebox Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Warmup/ Raw Materials Sketching Timebox Critique Focus/ Boundaries

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Critique - 2m round-robin, then open crit. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. @ANDERSRAMSAY / #UXLONDON / APR 18 2012

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Designing with Workshops Learning, applying, and recombining workshop patterns. Warmup/ Raw Materials Sketching Timebox Critique Focus/ Boundaries

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Detailed Design

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Pairing An intensive one-on-one passing game. Continuous problem debugging and knowledge distribution. Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 X-Pairing Designing in multiple dimensions simultaneously. Better collaboration means less/lighter documentation. Mike Long, Thoughtworks Studios

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 A cross-dimensional passing game Each medium/perspective informs the other. paper build html/css

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Designing while Building

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Designing while Building - Supporting the current sprint - Preparing for the next sprint - Maintaining a whole product

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Designing while Building - Supporting the current sprint - Preparing for the next sprint - Maintaining a whole product More a logistics than design challenge.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Automate Collaboration with Cadences Apply Agile approach to planning to help ensure whole team is designing together. Can also be applied to field research, usability testing and other UX activities.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Automate Collaboration with Cadences Apply Agile approach to planning to help ensure whole team is designing together. Can also be applied to field research, usability testing and other UX activities.

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Research

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile UX Collaboration, Delivery Lean UX Measuring,validating product/market fit. Traditional UX Design, Usability Startup

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile UX Collaboration, Delivery Lean UX Measuring,validating product/market fit. Traditional UX Design, Usability Startup

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SHIPPING = DONE @ANDERSRAMSAY / #UXLONDON / APR 18 2012 Agile says...

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SHIPPING IS ONLY THE BEGINNING @ANDERSRAMSAY / #UXLONDON / APR 18 2012

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Customer Development: “Is this user-friendly?” vs “Would you pay for this?”

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Learning to Play UX Rugby...

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Learning to Play UX Rugby... making software making software

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Learning to Play UX Rugby... making software making software Keep doing what you’re doing, but do it smaller, faster and continuously. —William Pietri

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@ANDERSRAMSAY / #UXLONDON / APR 18 2012 Thanks! @andersramsay andersramsay.com designingwithagile.com