Design for
User Experience
UX London 2012
Dan Rubin / @danrubin
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What we do is
not unique.
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Physical product
design = virtual
product design.
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Assume
similarities,
not differences.
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We can learn from
problems that
have been solved
elsewhere.
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Example
Responsive
Web Design
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Responsive
Architecture
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It is easier to
relate to existing
concepts.
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3 hours ≠
Enough Time
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Richard
Branson Me
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Work differently
in the context
of design.
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What are some
of the distinct
challenges you
face today?
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Academic vs.
Practical
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UX is often
treated as
an academic
discipline.
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Designers are
often more
practical.
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Let’s resolve
that dissonance.
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Part I
Think Like a
Product
Designer
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What is
your role?
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For the next
few hours, you
are a Product
Designer.
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Affordance
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...the term affordance refers to the
perceived and actual properties of the
thing, primarily those fundamental
properties that determine just how
the thing could possibly be used.
Don Norman
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Photo: Luiz Fernando Pilz (http:/
/www.sxc.hu/photo/249448)