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multi media multi media

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why use multimedia? ‣ quick & direct delivery of information e.g.: a short video (< 2mins) with demo/summary of service ~ in addition to text ~ can quickly deliver core info ‣ catering to diverse user groups e.g.: using video with audio/text transcription will immediately target more people, including those with disabilities ‣ SEO - both direct and indirect benefits e.g.: uploading videos to popular channels (YouTube/Vimeo) can raise awareness of brand, increase tra!!ic via direct and indirect discovery

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changing times ‣ reliance on plug-ins for multimedia content slowly changing ‣ the ‘skip intro…’ era is finally over (!ingers crossed!) ‣ speed increased for connection / hardware for certain user groups ‣ easier than ever to ensure that all media is accessible what is changing in the use of di!ferent media online? X

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QuickTime ~ old embed method

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Flash ~ old embed method

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HTML5 to the rescue… quoted from html5doctor.com

Download video

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images ‣ sized/optimised to fit shape/form - dimension/aspect ratio - !ile size delivered as appropriate for device (adaptive approach) ‣ text alternative/s as appropriate: alt text - description considered approach to delivering alternative text formats now: jpg / gif / png almost: svg

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Adaptive Images by Matt Willcox

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video & audio ‣ sized/optimised to fit • formats shape/form - dimension/aspect ratio - !ile size - !ile formats ‣ text alternative/s as appropriate: caption - transcript formats audio: mp3 / ogg video: mp4 / ogg

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HTML5 to the rescue… html5media.info

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networking ‣ select suitable networking tools chosen linking methods as suitable to content/audience; select social media only as appropiate to user group ‣ offer multiple ways of communication as appropriate: form/s - phone number - email ‣ offer data to users well formed RSS feed for access via web apps, feed readers…

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technical references ‣ html5doctor.com/the-video-element ‣ html5media.info ‣ adaptive-images.com featured sites ‣ eagleclean.co.uk ‣ randomdance.org ‣ thisispopa.com ‣ antidenim.no ‣ designmadeingermany.de ‣ talk video on ted.com ‣ film on V&A - vam.ac.uk ‣ animatable.com ‣ cognition.happycog.com

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Prisca Schmarsow prisca@eyedea.eu graphiceyedea.co.uk @prisca_eyedea