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Bootstrapping transloadit.com by Felix Geisendörfer 27.04.2012 at Roots Conference (Bergen, Norway)

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core contributor

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(@)felixge(.de)

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This Talk

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Lean Startup

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Change the World

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Billion Dollar Exits

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Story of transloadit.com

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Starting a business

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Self-financing

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Becoming (ramen) profitable

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Freedom

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90 minutes ...

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Format

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Interrupt

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Participate

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Audience

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In a startup?

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Want to start one?

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Let’s get started

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transloadit.com

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File Upload & Processing

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Charging per $ / GB

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Profitable as of Feb 2012

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Scale: 5 - 50 servers

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Revenue: $ X0,000

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Technical Skills

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The Idea

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December 2008

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Buenos Aires, Argentina CakeFest #2

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Cross browser requests

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Cross-domain file uploads

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Cross-domain file uploads Profit ?

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Handle all media files!

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Think Minimal!

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Co-founders

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Go alone, die alone

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How to find co- founders?

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Don’t search - Attract

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Co-Founder #1: Tim

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~mid 2007

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thinkingphp.org

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PostTask.com

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Started in early 2007

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Failure

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Running out of savings

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Loosing Focus

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Co-Founder #2: Kevin

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~mid 2008

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The E-Mail

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Shares

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Equal shares for co-founders

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Creating a company

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Why?

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Liability

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Perception

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Things to Consider

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Costs

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Time

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Bootstrapping with Contracting

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2005 - 2012

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Acquiring Clients

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Blogging

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Networking

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Referrals

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Setting your rate

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Daily (!)

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High

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Dividing Time

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Development

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Release something ASAP

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Technology

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Use what’s fun

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Mix in reliable stuff

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Pricing

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Aim for expensive

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IaaS: Do Plans

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You *CAN* change it

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CreditCard trick

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Marketing

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Blogging

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Open Source

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Learn

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Trust

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Funding

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VC or not?

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Risks & Comfort

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Be pragmatic

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Office

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No

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The Future

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Final Advise

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Never Give Up

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Questions

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Thanks