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USABILITY TESTING ROCKS Jenn Downs @beparticular \m/ 1

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FOR THOSE ABOUT TO TEST ROCK ANGUS YOUNG (AC/DC) 2

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SETTING THE STAGE SUPERPILL 3

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1)(Admin) What's your organization's name? 2) What do you do? 3) How long has the organization been around? 4) Have you ever had a mailing list before? 5)(Admin (from survey) How long have you been using MailChimp? 6) (Admin) List Size 1) Before we start talking about MailChimp, show me how you determine the effectiveness of your general social media efforts. 2) Show me how you determine the social effectiveness of your MailChimp campaigns. 3) Show me which campaign do you think had the most impact and why? (If they haven't gone to social reports by now, find a way to get them there and talk about that.) 4) When you started your MC account, did you think about your mailing list as "social media" or is that separate. What made you decide to work with both together? 5) Did you send campaigns without knowing our social options, or did you integrate right away? Show me how you integrated your account. 5

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RECRUIT TOO MANY PEOPLE THE MIGHTY MIGHTY BOSSTONES 6

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START WITH YOUR FANS KISS 7

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PLAYING TO AN EMPTY ROOM (It’ll be ok.) 8

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FINALLY, THE INTERVIEW 9

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ENCOURAGE SPEAKING BOB DYLAN 10

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TAKE NOTES, OR DON’T 11

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Source: http://9gag.com/gag/3005287 Dave Grohl, Mick Jagger, Zooey Deschanel, The 88 (HEY LOOK, MOBILE!) 12

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Source: http://www.diymobileusabilitytesting.net/doku.php?id=iasummit2011 13

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SHARE WHAT YOU’VE GOT 27

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Initial Outline for Reporting 30

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http://mailchimp.com/resources/guides/email-on-mobile-devices/ 31

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FIND YOUR TOOLS 33

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http://remoteresear.ch/tools/ 40

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Books • Handbook of Usability Testing by Jeffery Rubin and Dana Chisnell • Rocket Surgery Made Easy by Steve Krug • Remote Research by Nate Bolt and Tony Tulathimutte 41

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http://usabilitytestinghowto.blogspot.com/ http://www.uxmatters.com/mt/archives/2011/08/client- reactions-to-user-research-findings.php http://www.measuringusability.com http://www.uxbooth.com/blog/ For Help with Clients Blogs and Links http://www.diymobileusabilitytesting.net/doku.php?id=iasummit2011 42

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@beparticular Jenn Downs THE END 43