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start your e-commerce business
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@jordiromero Jordi Romero
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e-commerce
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we want to sell stuff online
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WHY WHAT WHERE WHO HOW
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WHY WHAT WHERE WHO HOW
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http://www.internetretailer.com/trends/sales/
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WHY WHAT WHERE WHO HOW
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existing products product licenses new products SELL
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WHY WHAT WHERE WHO HOW
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the internet
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WHY WHAT WHERE WHO HOW
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demand harvesting vs demand creation
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demand harvesting go after current demand seekers with or without competition
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demand harvesting go after current demand seekers with or without competition SEO/SEM
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go.itnig.net/keyword
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SEO SEM
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long-term short-term
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SEM
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SEM good to experiment measure CTR measure Conversion Rate reference CPC
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SEO
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SEO slow (if done properly) scalable real competitive advantage virtually free clicks
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demand harvesting vs demand creation
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demand creation new products lack of customer habit
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good luck!
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seriously... customer education social media off-line marketing virality
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CAC LTV
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CAC < LTV
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WHY WHAT WHERE WHO HOW
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custom development
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BOOM!
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WHY WHAT WHERE WHO HOW
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recap
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WHY WHAT WHERE WHO HOW money stuff internet customers platform
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...PROFIT!
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b...but... how much?!
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domain name 8€ to 30€ adwords 0€ to 500€ shopify ~ 23 € / month experiment
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company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing ~ 2.000 € / month grow
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YMMV or something completely different
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thank you
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slides available at jrom.net/create-an-ecommerce-business
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Jordi Romero follow @jordiromero follow @itnig