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start your e-commerce business

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@jordiromero Jordi Romero

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e-commerce

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we want to sell stuff online

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WHY WHAT WHERE WHO HOW

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WHY WHAT WHERE WHO HOW

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http://www.internetretailer.com/trends/sales/

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WHY WHAT WHERE WHO HOW

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existing products product licenses new products SELL

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WHY WHAT WHERE WHO HOW

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the internet

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WHY WHAT WHERE WHO HOW

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demand harvesting vs demand creation

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demand harvesting go after current demand seekers with or without competition

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demand harvesting go after current demand seekers with or without competition SEO/SEM

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go.itnig.net/keyword

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SEO SEM

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long-term short-term

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SEM

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SEM good to experiment measure CTR measure Conversion Rate reference CPC

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SEO

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SEO slow (if done properly) scalable real competitive advantage virtually free clicks

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demand harvesting vs demand creation

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demand creation new products lack of customer habit

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good luck!

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seriously... customer education social media off-line marketing virality

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CAC LTV

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CAC < LTV

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WHY WHAT WHERE WHO HOW

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custom development

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BOOM!

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WHY WHAT WHERE WHO HOW

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recap

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WHY WHAT WHERE WHO HOW money stuff internet customers platform

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...PROFIT!

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b...but... how much?!

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domain name 8€ to 30€ adwords 0€ to 500€ shopify ~ 23 € / month experiment

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company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing ~ 2.000 € / month grow

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YMMV or something completely different

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thank you

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slides available at jrom.net/create-an-ecommerce-business

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Jordi Romero follow @jordiromero follow @itnig