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RESEARCH QUESTION Benjamin Wiederkehr, 04.05.2012 Benjamin Wiederkehr Zürcher Hochschule der Künste Master of Arts in Design Interaction Design 1

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Benjamin Wiederkehr, 04.05.2012 01 WHAT WAS? 2

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Benjamin Wiederkehr, 04.05.2012 Vision 3

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Benjamin Wiederkehr, 04.05.2012 Vision 4 I want to facilitate an informed, considered, critical and trained interaction with money.

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Benjamin Wiederkehr, 04.05.2012 Foundation 5

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Benjamin Wiederkehr, 04.05.2012 Hypothesis 6 Gregory Brian Judelman Knowledge Visualization — Problems and Principles for Mapping the Knowledge Space (p.31)

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Benjamin Wiederkehr, 04.05.2012 Refocused Hypothesis 7 Gregory Brian Judelman Knowledge Visualization — Problems and Principles for Mapping the Knowledge Space (p.31)

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Benjamin Wiederkehr, 04.05.2012 02 9 WHAT IS?

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Benjamin Wiederkehr, 04.05.2012 Research Question The essential question of this thesis is, how the content and representation model of personal financial information influences understanding for inexperienced people. 10

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Benjamin Wiederkehr, 04.05.2012 Research Question What specific configuration of information is relevant, meaningful and useful to the user in the different contexts of handling finances? How does the visual and functional design of an instrument for the exploration, evaluation and communication of personal financial information need to be, to facilitate an intuitively accessible, memorable and actionable comprehension. 11

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Benjamin Wiederkehr, 04.05.2012 Evolution of Financial Instruments 13

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Benjamin Wiederkehr, 04.05.2012 Visual Timescale 15

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Benjamin Wiederkehr, 04.05.2012 Direct Interaction 16

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Benjamin Wiederkehr, 04.05.2012 Directed Interaction 17

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Benjamin Wiederkehr, 04.05.2012 Testable Counterfactuals 18

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Benjamin Wiederkehr, 04.05.2012 Sharable Financial Object 19

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Benjamin Wiederkehr, 04.05.2012 03 20 WHAT WILL BE?

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Benjamin Wiederkehr, 04.05.2012 Next Steps People Profile the user and define their personal and collective requirements Methods: Contextual inquiry Context Analyze and compare alternative forms of banking experiences Theory Requirements for visual representation that are able to build trust Requirements for visual representation that are able to persuade people Academics: J. Heer, B. Schneidermann, A. Vande Moere, K. Börner, A. Von Kaenel, D. Lockton, BJ. Fogg 21