Effective animations with web standards

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Designing Motion Make Animation On The Web Extra Awesome! Monday, May 21, 12

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I CSS Monday, May 21, 12

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Content Layer Monday, May 21, 12

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Content Layer Style Layer Monday, May 21, 12

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Content Layer Style Layer Behaviour Layer Monday, May 21, 12

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Content Layer Style Layer Behaviour Layer (HTML) Monday, May 21, 12

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Content Layer Style Layer Behaviour Layer (CSS) (HTML) Monday, May 21, 12

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Content Layer Style Layer Behaviour Layer (JS) (CSS) (HTML) Monday, May 21, 12

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These changing times Monday, May 21, 12

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Experience is now the material, not ceramic or plastic. “ ” Liz Danzico, SVA Monday, May 21, 12

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What do we use motion for? Monday, May 21, 12

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Attract attention Hide/reveal content Illustrate/demonstrate Cues & clues Monday, May 21, 12

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Surprise and Delight Communication Personality Connections Monday, May 21, 12

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Transitions are the subtle in- between details that we as human beings actually connect with and the reasons we fall in love with something rather than simply like something. “ ” Brendan Dawes Monday, May 21, 12

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Animation for UI Monday, May 21, 12

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Animation for storytelling Monday, May 21, 12

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Metaphor What are you imitating? Monday, May 21, 12

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Weight & Physics Light as a feather. Stiﬀ as a board. Monday, May 21, 12

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Transference Monday, May 21, 12

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The idea that various aspects of the character’s attributes come together to just feel “right”. Appeal Monday, May 21, 12

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“... it’s easy to forget that when you’re building a game you’re not just building a set of rules or a pile of content. You’re crafting and experience... Animation happens to be my weapon of choice to achieve this” [Mika Mobile blog post] Monday, May 21, 12

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Internet != Cartoon Monday, May 21, 12

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Are we there yet? “Point B” isn’t static. Monday, May 21, 12

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Yeah... I changed my mind Monday, May 21, 12

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Semantics Matter We care about that codestuffs Monday, May 21, 12

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Hi, I’m a link! Hi, I’m a link! Hi, I’m a link! Monday, May 21, 12

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@danielmall Monday, May 21, 12

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Resources check the links file too! Monday, May 21, 12

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Go Play! Experiment. Make things. Have fun. Monday, May 21, 12

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Files & Slides: valhead.com Let’s Chat: val@valhead.com • @vlh Monday, May 21, 12