Building Platforms for Developers

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Building Platforms for Developers Dustin Whittle, Developer Advocate Presenting the work of many people at Uber

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73  Countries 470+ Cities 75%  of the U.S. population lives in a county with access to Uber 1.5M+  Active Driver Partners 5+ Million  Trips per day 2+ Billion  Trips completed

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THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES

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THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES Working with Developers Forging Partnerships Providing Tools Uber Cultural Value: Let Builders Build

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THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES Getting people from A to B Features for people while they move Products that bring joy Making daily life easier: Saving time & Money Uber Cultural Value: Make Magic

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THE JOURNEY SO FAR

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Where there's a will, there's a way

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It started with a deep link to push a button and get a ride

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Welcome back,

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In 2014 we first released the Uber API

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In 2015, first partners started building Uber experiences

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Today, leading global brands elevate their experience with Uber

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OUR APIS …

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• An interface between systems • An integration between products • An experience created by people • Builders + Tools + Inspiration = Magic API What does it mean to you?

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Make an API call, get a ride.

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Uber Developer Platform Enabling the world to build moving experiences with Uber.

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A Platform Is Not Just A Product

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Platforms are ecosystems

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Building a platform that interacts with the real world adds another level of complexity (and opportunity)

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We make the complex simple

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POINT A POINT B

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POINT A POINT B INTENT TO RIDE POST RIDE

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POINT INTENT TO RIDE Ride Request Button Deep Links Webhooks /request /products /estimates/price /estimates/time /requests/[id] /history /me Ride Details Ride Options Ride Request

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Citymapper /products /estimates/price /estimates/time

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Citymapper Deep Links

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Webhooks allow apps to be reactive

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POINT POINT O RIDE Webhooks /current all_trips scope Trip Experiences POS

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POINT A POINT B 2,000,000,000 TRIPS THE TRIP

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POINT A POINT B 20 MINUTES PER TRIP ~ THE TRIP

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POINT A POINT B 40,000,000,000 MINUTES OF FREE TIME ~ THE TRIP

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POINT A POINT B CONTEXT MATTERS The Trip Experiences API can tell you… When the rider has free time How much free time they have Where they’re coming from Where they’re going

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On-Trip Experience Off-Trip Experience

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We help internal teams release developer products

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Organized as Programs and Platforms Program Platform Mission Business Focused Technology focused Consumers Non-technical + Internal/External Technical + Internal Products Feature-based products Technology consumed by programs Team Cross-functional Specialized Direction Product drivers Engineering Drivers

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Languages in use at Uber We are a polyglot engineering organization, and we speak many languages. In order of preference - many services are moving to Go (or Java)

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POINT POINT O RIDE Uber Deliveries /deliveries/[id] Delivery Details /deliveries /deliveries/quote Delivery Options Delivery Request POS

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/partners/trips /partners/me /partner/payments /partner/tax-summary Payments Identity History POST RIDE POINT

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We help external teams build on top of these developer products

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Iterate with the developers

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Uber Developer Platform Enabling the world to build moving experiences with Uber.

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HOW WE BUILT IT

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https://medium.com/google-developers/why-do-we-pay-these-people-anyway-d7ed706d6d55

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PLATFORM FEATURES SDKS PARTNER ENGINEERING DEVELOPER ADVOCACY

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Support the community Hackathons and events Drive innovation Make every developer aware of the Uber API DEVELOPER ADVOCACY DEVELOPER ADVOCACY

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PARTNER ENGINEERING Support partners from idea to launch Influence roadmap and API design Support developer advocacy Align the platform’s direction with developer needs DEVELOPER ADVOCACY

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PLATFORM FEATURES SDKS PARTNER ENGINEERING Stability needs Integration needs Bug reports Load prediction API design Relay developer feedback DEVELOPER ADVOCACY Integration needs SDK design Relay developer feedback

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PLATFORM FEATURES SDKS PARTNER ENGINEERING Stability concerns Source of truth Outage alerts Developer issues Solicit API feedback Long tail developer support DEVELOPER ADVOCACY Developer solutions Solicit SDK feedback Long tail developer support

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Enable developers to go from zero to hero!

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Enable partners to quickly understand scope of work for a use-case

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Be a good shepard of your platform

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Auth your users via the native Uber app No more username & password One tap and your app can start requesting rides Single Sign On Auth via Uber

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Just set your ride parameters and let the Uber app handle the ride experience Existing users will feel right at home Keep the focus on your app; let us handle the ride Deep Links Quick & easy

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Highly configurable buttons let you get started easily Login Button lets you auth users using the method you want (Native, Authorization Code Grant, or Implicit Grant) Ride Request Button allows you to request a ride using Deep Links, the Ride Request Widget, or custom API logic Uber Buttons Ride Request Button & Login Button

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Provide the full Uber experience without ever leaving your app An entirely embedded experience, from request to drop off Ride Request Widget Experience Uber without the app

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Documentation built for developers

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SDKs and sample apps enable developers

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Make it safe to play in a sandbox

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Automate the tedious tasks

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Errors should be obvious and helpful

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Great support is critical. Build a community!

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WHAT WE LEARNED

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What works for a single API… doesn’t work for a developer platform.

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FEATURES PARTNER ENGINEERING DEVELOPER ADVOCACY PLATFORM SDKS

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FEATURES PLATFORM SDKS PARTNER ENGINEERING DEVELOPER ADVOCACY

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DEVELOPER ADVOCACY PLATFORM SDKS FEATURES

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DEVELOPER ADVOCACY PLATFORM DEVELOPER PRODUCTS

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DEVELOPER PRODUCTS DRIVER DELIVERIES DEVELOPER ADVOCACY PLATFORM PARTNER ENGINEERING PARTNER ENGINEERING

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Scale the process and your team.

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Developer value comes from listening to your developers.

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Company value comes from discovering what your developer platform uniquely brings to your company.