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Paul Boag @boagworld

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ ...the years ate away at my soul. Clients were my bosses, and we were at the mercy of their whim. We had our share of the misguided, tyrannical and flat-out bonkers [clients].

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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I have this amazing new web design technique! Brilliant! What is it called? Um… well, it doesn't really have a name. Well that is never going to catch on. All good web techniques have a name. AJAX, web 2.0, progressive enhancement, responsive design. Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job.

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website.

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ We provide a service Sending clients away happy is a fundamental part of our job. The client must be involved The client is essential for creating a successful website. It’s about the client, not the user User centric design exists only to serve client centric design.

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Business needs User needs Possible conflict?

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ five keys to successful client centric web design Mutual respect Good communication Education Collaboration Structured feedback

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ R.E.S.P.E.C.T Does that make sense for your business? From talking to users I think... From a marketing perspective we should...

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Confident, not arrogant Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Expert by association Willing to challenge A relationship of peers Process and past projects Clearly defined roles

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ I never asked for that! Good Communication WhAT! That is news to me!

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Good Communication Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Thanks for the update. Sounds like you have everything under control. Yeah great to talk to you too! We should go for a drink sometime.

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Let me ask a question about your business objectives Ah ha! I get why you designed it that way now. Education, education, education

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Let me ask a question about your business objectives Education, education, education Why bother? T ake time to review Stakeholder interviews

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Education, education, education Thanks so much for explaining things I appreciate the update So do we produce a moodboard next? My thinking was... What! You want to implement my idea!

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Never again

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WHy are you being so difficult!

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This is all going very well.

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My daughter does not like this design I therefore judge it… unworthy Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes So what do you thinK? Well I really don't like the green

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ Reference Previous Work Justify Changes Do you agree that... YES, I guess you are right

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ How dare you critise my design you fu*!ker

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Client Centric Web Design @boagworld boagworld.com/books/clientcentric/ BACK AWAY FROM MY CLIENTS!

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TANGIBLE BENEFITS

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KEYS TO SUCCESS

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THREE PRINCIPLES

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THANKS! Client Centric Web Design @boagworld boagworld.com/books/clientcentric/